How to Write a Value Proposition Statement


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question 1 of 3

What is the purpose of a value proposition statement?

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1. Writing a value proposition statement requires an understanding of all of these areas EXCEPT which?

2. This part of the value proposition statement should be short, succinct, and eye-catching:

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About This Quiz & Worksheet

Completing this quiz is an easy way to assess what you know about writing value proposition statements, such as which part should be short/succinct and grab the reader's attention. You can use this quiz and worksheet before or after studying the related lesson.

Quiz & Worksheet Goals

You'll be tested on the following:

  • What a value proposition statement does
  • What's required to write a value proposition statement
  • The part that's short, succinct, and eye-catching
  • The component used to reinforce a company's messaging
  • What a good value proposition statement might look like

Skills Practiced

  • Information recall - access the knowledge you've gained about the purpose of a value proposition statement
  • Interpreting information - verify that you can read information about what's needed to write a value proposition statement and interpret it correctly
  • Knowledge application - use your knowledge to answer a question about reinforcing a company's messaging

Additional Learning

Strengthen your knowledge of this topic by reviewing the lesson titled How to Write a Value Proposition Statement. Here are a few examples of what the lesson covers:

  • Steps for preparing a value proposition statement
  • A personal finance company's value proposition statement
  • Elements in a sub-heading