About This Chapter
Who's It For?
Anyone who needs help learning or mastering basic advertising material will benefit from the lessons in this chapter. There is no faster or easier way to learn about the different types of advertising. Among those who would benefit are:
- Students who have fallen behind in understanding advertising fundamentals
- Students who struggle with learning disabilities or learning differences, including autism and ADHD
- Students who prefer multiple ways of learning about marketing (visual or auditory)
- Students who have missed class time and need to catch up
- Students who need an efficient way to learn about advertising
- Students who struggle to understand their teachers
- Students who attend schools without extra marketing learning resources
How It Works:
- Find lessons in our course that cover what you need to learn or review.
- Watch the video or read through the text lesson.
- Refer to the transcripts or specific lesson sections to reinforce your learning.
- Test your understanding of each lesson with short quizzes.
- Verify you're ready by completing the Advertising Basics chapter exam.
Why It Works:
- Study Efficiently: Skip what you know, review what you don't.
- Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
- Be Ready on Test Day: Use the Advertising Basics chapter exam to be prepared.
- Get Extra Support: Ask our subject-matter experts any marketing question. They're here to help!
- Study With Flexibility: Watch videos and read text lessons on any web-ready device.
Students Will Review:
This chapter helps students review the concepts in an advertising unit of a standard marketing course. Topics include:
- Cost-per-conversion calculations
- Flighting strategy
- The history of Nielsen ratings
- Top of mind awareness theory in advertising
- Visual merchandising objectives, importance in retail, types, tools, supplies, portfolios and techniques
- Consumer-generated, in-game, interactive, transit and aerial advertising
- The advantages and disadvantages of consumer-generated advertising
- Pitch books
- Share of voice examples, formula, metrics, measurement and analysis
- Advertorial examples, layout and guidelines
- Radio advertising types, terms and effectiveness
- The history and future of radio advertising
- The pros and cons of transit media
1. How to Calculate Cost Per Conversion: Formula & Units
In this lesson you will understand the metrics commonly used in marketing known as cost per conversion. You will learn the concepts behind this metrics and use formula to calculate cost per conversion along with an example.
2. Flighting in Marketing & Advertising: Definition & Strategy
Why would a business participate in flighting - and what exactly does flighting even mean? In this lesson, you'll learn the definition of this important advertising basic and what flighting strategy entails.
3. How Do Nielsen Ratings Work? - Definition & History
What are Nielsen ratings? Why do we have them and where did the idea for ratings come from? How do they work and what are they used for? Find the answers to these questions in this lesson.
4. Top of Mind Awareness: Definition & Theory
If you were asked what brands first pop into your mind, what would you say? Top-of-mind awareness is something all companies aim for. In this lesson, we'll discuss the concept and theory behind it.
5. What is Visual Merchandising? - Definition, Objectives & Types
This lesson introduces the concept of visual merchandising, a practice used by all successful retailers. We'll explore what visual merchandising is, what its objectives are, as well as its different forms.
6. Why is Visual Merchandising Important in Retail?
What catches your eye first in a retail store? A display? The colors? A mess? In this lesson, we'll discuss why visual merchandising is so important in the retail environment and how, when done correctly, it keeps people spending.
7. Consumer-Generated Advertising: Definition & Examples
This lesson provides an introduction to Consumer-Generated Advertising, also known as User-Generated Content, with interesting examples from well-known brands. Learn the advantages and disadvantages of brand content created by everyday people.
8. Effectiveness of Consumer-Generated Advertising: Pros & Cons
In this lesson, we will discuss different forms of consumer-generated advertising such as sponsored posts and communal marketing. We will also look at the pros and cons of using outside sources to create material for an advertising campaign.
9. What is Share of Voice? - Definition & Examples
Whether it's pie or advertisements, everybody wants the biggest slice! In marketing, that comes down to a concept known as share of voice. In this lesson, we'll define that term and look at a few examples.
10. What is In-Game Advertising? - Definition & Examples
Learn the basics of in-game advertising in this lesson. Includes definitions and examples of the different approaches used by advertising companies and game developers.
11. In-Game Advertising Case Study
In this lesson, we will delve into a case study in which in-game advertising was used in a unique way to boost sales for Pizza Hut. We will discuss the campaign and its effectiveness as well as the effectiveness of in-game advertising as a marketing channel.
12. In-Game Advertising: Effectiveness & Statistics
In this lesson, we will define in-game advertising, discuss the different methods used in this practice as well as its effectiveness as a marketing channel.
13. What is an Advertorial? - Definition & Examples
What do you get when you combine an ad with editorial content? An advertorial, of course! In this lesson, we'll uncover what advertorials are and look at a few examples, both in print and online.
14. How to Write an Advertorial: Layout & Guidelines
Advertisement or editorial? Writing an advertorial combines the best of both worlds. In this lesson, you'll learn how to write an effective advertorial, including some layout pointers and guidelines for the text.
15. Does Aerial Advertising Work? - Statistics & Effectiveness
In this lesson, we will define aerial advertising, discuss the different forms of aerial advertising, and investigate the effectiveness of it as a marketing channel.
16. Aerial Advertising: Definition, Examples & Regulations
In this lesson, we will define aerial advertising, discuss the types of advertising available under this medium and look at the regulations associated with aerial advertising.
17. What is Transit Advertising? - Definition & Benefits
Catching a ride? How about an advertisement to go along with it? Transit advertising offers marketers a way to reach an audience on the go. In this lesson, we'll explore the concept and benefits of this form of advertising.
18. Interactive Advertising: Definition, Examples & Types
Have you ever taken a survey online or watched a video for a new product? Chances are, you've been on the receiving end of interactive advertising. In this lesson, we'll explore the topic of interactive advertising.
19. What is Radio Advertising? - Definition, Types & Examples
Ever been driving along and found yourself humming along to a radio jingle? That's radio advertising at work! In this lesson, we'll discuss this form of advertising, its types, and a few examples.
20. Radio Advertising: Effectiveness, Advantages & Disadvantages
Looking for ways to get more customers and grab more attention is the main focus when placing advertisements? Use the tips in this lesson to understand radio advertising.
21. Radio Advertising Terminology
If you're going into a new environment you need to learn the language. In this lesson, we'll look at the basics of radio advertising terminology, explaining some of the more important terms for advertisers to understand.
22. History of Radio Advertising
In this lesson, we will learn about the different forms of on-air marketing used throughout the history of radio broadcasting. We will also look at how radio advertising has stood the test of time.
23. What is Transit Media? - Definition, Advantages & Disadvantages
If you're in the market for a traveling billboard, transit media may be just what the doctor ordered! In this lesson, we'll study more about transit media: what it is and its advantages and disadvantages for marketers.
Earning College Credit
Did you know… We have over 160 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.
To learn more, visit our Earning Credit Page
Transferring credit to the school of your choice
Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.
Other chapters within the Marketing Overview: Help & Review course
- Basics of Content Strategy
- Basics of Digital Marketing
- Basics of Mobile Advertising
- Basics of Rural Marketing
- Basics of Selling for Marketing
- Basics of Shopper Marketing
- Basics of Social Media Marketing
- Basics of Visual Marketing
- Basics of Yield Management
- Concepts in Marketing
- Intro to Affiliate Marketing
- Intro to B2G, B2B and C2B Marketing
- Intro to Green Marketing
- Intro to Inbound Marketing
- Intro to Marketing Strategies
- Intro to Relationship Marketing
- Overview of Email Marketing
- Overview of Online Advertising
- Types of Marketing Overview
- Basics of Marketing Research
- Interviewing & Surveying in Marketing Research
- Data Collection for Marketing Research
- Marketing Research Data Analysis
- Creating a Marketing Research Report
- Behavioral Economics & Heuristics