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Ch 1: Advertising Basics

About This Chapter

Boost your advertising knowledge with this convenient help and review chapter. You can study these simple advertising lessons and quizzes whenever you need to get ready for a test, bring up your grades or get extra help with a homework assignment.

Who's It For?

Anyone who needs help learning or mastering basic advertising material will benefit from the lessons in this chapter. There is no faster or easier way to learn about the different types of advertising. Among those who would benefit are:

  • Students who have fallen behind in understanding advertising fundamentals
  • Students who struggle with learning disabilities or learning differences, including autism and ADHD
  • Students who prefer multiple ways of learning about marketing (visual or auditory)
  • Students who have missed class time and need to catch up
  • Students who need an efficient way to learn about advertising
  • Students who struggle to understand their teachers
  • Students who attend schools without extra marketing learning resources

How It Works:

  • Find lessons in our course that cover what you need to learn or review.
  • Watch the video or read through the text lesson.
  • Refer to the transcripts or specific lesson sections to reinforce your learning.
  • Test your understanding of each lesson with short quizzes.
  • Verify you're ready by completing the Advertising Basics chapter exam.

Why It Works:

  • Study Efficiently: Skip what you know, review what you don't.
  • Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
  • Be Ready on Test Day: Use the Advertising Basics chapter exam to be prepared.
  • Get Extra Support: Ask our subject-matter experts any marketing question. They're here to help!
  • Study With Flexibility: Watch videos and read text lessons on any web-ready device.

Students Will Review:

This chapter helps students review the concepts in an advertising unit of a standard marketing course. Topics include:

  • Cost-per-conversion calculations
  • Flighting strategy
  • The history of Nielsen ratings
  • Top of mind awareness theory in advertising
  • Visual merchandising objectives, importance in retail, types, tools, supplies, portfolios and techniques
  • Consumer-generated, in-game, interactive, transit and aerial advertising
  • The advantages and disadvantages of consumer-generated advertising
  • Pitch books
  • Share of voice examples, formula, metrics, measurement and analysis
  • Advertorial examples, layout and guidelines
  • Radio advertising types, terms and effectiveness
  • The history and future of radio advertising
  • The pros and cons of transit media

23 Lessons in Chapter 1: Advertising Basics
Test your knowledge with a 30-question chapter practice test
How to Calculate Cost Per Conversion: Formula & Units

1. How to Calculate Cost Per Conversion: Formula & Units

In this lesson you will understand the metrics commonly used in marketing known as cost per conversion. You will learn the concepts behind this metrics and use formula to calculate cost per conversion along with an example.

Flighting in Marketing & Advertising: Definition & Strategy

2. Flighting in Marketing & Advertising: Definition & Strategy

Why would a business participate in flighting - and what exactly does flighting even mean? In this lesson, you'll learn the definition of this important advertising basic and what flighting strategy entails.

How Do Nielsen Ratings Work? - Definition & History

3. How Do Nielsen Ratings Work? - Definition & History

What are Nielsen ratings? Why do we have them and where did the idea for ratings come from? How do they work and what are they used for? Find the answers to these questions in this lesson.

Top of Mind Awareness: Definition & Theory

4. Top of Mind Awareness: Definition & Theory

If you were asked what brands first pop into your mind, what would you say? Top-of-mind awareness is something all companies aim for. In this lesson, we'll discuss the concept and theory behind it.

What is Visual Merchandising? - Definition, Objectives & Types

5. What is Visual Merchandising? - Definition, Objectives & Types

This lesson introduces the concept of visual merchandising, a practice used by all successful retailers. We'll explore what visual merchandising is, what its objectives are, as well as its different forms.

Why is Visual Merchandising Important in Retail?

6. Why is Visual Merchandising Important in Retail?

What catches your eye first in a retail store? A display? The colors? A mess? In this lesson, we'll discuss why visual merchandising is so important in the retail environment and how, when done correctly, it keeps people spending.

Consumer-Generated Advertising: Definition & Examples

7. Consumer-Generated Advertising: Definition & Examples

This lesson provides an introduction to Consumer-Generated Advertising, also known as User-Generated Content, with interesting examples from well-known brands. Learn the advantages and disadvantages of brand content created by everyday people.

Effectiveness of Consumer-Generated Advertising: Pros & Cons

8. Effectiveness of Consumer-Generated Advertising: Pros & Cons

In this lesson, we will discuss different forms of consumer-generated advertising such as sponsored posts and communal marketing. We will also look at the pros and cons of using outside sources to create material for an advertising campaign.

What is Share of Voice? - Definition & Examples

9. What is Share of Voice? - Definition & Examples

Whether it's pie or advertisements, everybody wants the biggest slice! In marketing, that comes down to a concept known as share of voice. In this lesson, we'll define that term and look at a few examples.

What is In-Game Advertising? - Definition & Examples

10. What is In-Game Advertising? - Definition & Examples

Learn the basics of in-game advertising in this lesson. Includes definitions and examples of the different approaches used by advertising companies and game developers.

In-Game Advertising Case Study

11. In-Game Advertising Case Study

In this lesson, we will delve into a case study in which in-game advertising was used in a unique way to boost sales for Pizza Hut. We will discuss the campaign and its effectiveness as well as the effectiveness of in-game advertising as a marketing channel.

In-Game Advertising: Effectiveness & Statistics

12. In-Game Advertising: Effectiveness & Statistics

In this lesson, we will define in-game advertising, discuss the different methods used in this practice as well as its effectiveness as a marketing channel.

What is an Advertorial? - Definition & Examples

13. What is an Advertorial? - Definition & Examples

What do you get when you combine an ad with editorial content? An advertorial, of course! In this lesson, we'll uncover what advertorials are and look at a few examples, both in print and online.

How to Write an Advertorial: Layout & Guidelines

14. How to Write an Advertorial: Layout & Guidelines

Advertisement or editorial? Writing an advertorial combines the best of both worlds. In this lesson, you'll learn how to write an effective advertorial, including some layout pointers and guidelines for the text.

Does Aerial Advertising Work? - Statistics & Effectiveness

15. Does Aerial Advertising Work? - Statistics & Effectiveness

In this lesson, we will define aerial advertising, discuss the different forms of aerial advertising, and investigate the effectiveness of it as a marketing channel.

Aerial Advertising: Definition, Examples & Regulations

16. Aerial Advertising: Definition, Examples & Regulations

In this lesson, we will define aerial advertising, discuss the types of advertising available under this medium and look at the regulations associated with aerial advertising.

What is Transit Advertising? - Definition & Benefits

17. What is Transit Advertising? - Definition & Benefits

Catching a ride? How about an advertisement to go along with it? Transit advertising offers marketers a way to reach an audience on the go. In this lesson, we'll explore the concept and benefits of this form of advertising.

Interactive Advertising: Definition, Examples & Types

18. Interactive Advertising: Definition, Examples & Types

Have you ever taken a survey online or watched a video for a new product? Chances are, you've been on the receiving end of interactive advertising. In this lesson, we'll explore the topic of interactive advertising.

What is Radio Advertising? - Definition, Types & Examples

19. What is Radio Advertising? - Definition, Types & Examples

Ever been driving along and found yourself humming along to a radio jingle? That's radio advertising at work! In this lesson, we'll discuss this form of advertising, its types, and a few examples.

Radio Advertising: Effectiveness, Advantages & Disadvantages

20. Radio Advertising: Effectiveness, Advantages & Disadvantages

Looking for ways to get more customers and grab more attention is the main focus when placing advertisements? Use the tips in this lesson to understand radio advertising.

Radio Advertising Terminology

21. Radio Advertising Terminology

If you're going into a new environment you need to learn the language. In this lesson, we'll look at the basics of radio advertising terminology, explaining some of the more important terms for advertisers to understand.

History of Radio Advertising

22. History of Radio Advertising

In this lesson, we will learn about the different forms of on-air marketing used throughout the history of radio broadcasting. We will also look at how radio advertising has stood the test of time.

What is Transit Media? - Definition, Advantages & Disadvantages

23. What is Transit Media? - Definition, Advantages & Disadvantages

If you're in the market for a traveling billboard, transit media may be just what the doctor ordered! In this lesson, we'll study more about transit media: what it is and its advantages and disadvantages for marketers.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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