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Ch 9: Advertising for Hospitality

About This Chapter

Increase your understanding of advertising principles and practices and how they apply to the hospitality industry with these short, information lessons. Use these resources to support your business studies or enhance your knowledge for professional reasons.

Advertising for Hospitality - Chapter Summary

Advertising is an important aspect of marketing, and it is crucial for businesses such as those in the hospitality and tourism industries to create successful advertising campaigns and strategies. In this chapter, you'll review types and functions of advertising and advertising media and factors that should be considered when developing advertising plans for the hospitality industry.

Each lesson provides short bits of information and can be reviewed in just 5-10 minutes. Access lessons at any time, on any device, and even print transcripts to use as reference tools. Self-assessment quizzes help you determine how much you have learned and whether you're ready to move on to the next topic. Upon completion of this chapter, you should be able to:

  • Define advertising and recite examples of effective advertising strategies
  • List and explain the five functions of advertising
  • Identify the elements of advertising that attract consumers
  • Discuss different advertising options and strategies
  • Relate ways to advertise specific companies or issues
  • Name steps to follow when creating an advertising plan for the hospitality industry
  • Provide details about what an advertising plan is
  • Relate methods used for creating advertising budgets
  • Explain what puffery is in advertising

10 Lessons in Chapter 9: Advertising for Hospitality
Test your knowledge with a 30-question chapter practice test
What is Advertising? - Definition & Examples

1. What is Advertising? - Definition & Examples

The greatest product or service in the world won't make money unless consumers know it exists. In this lesson, you'll learn the definition of advertising, common advertising media, and read some examples of effective advertising.

The Five Functions of Advertising: Definition & Roles

2. The Five Functions of Advertising: Definition & Roles

The five functions of advertising are all essential to the success of an organization. In this lesson, we discuss informing, influencing, increasing salience, adding value, and other company efforts.

Advertising Appeals: Types & Examples

3. Advertising Appeals: Types & Examples

In this lesson, we'll explore advertising appeals that are used to structure advertising. We'll look at how advertisements work and examine and analyze the advertising elements that attract our attention.

Types of Advertising: Institutional and Product Advertising

4. Types of Advertising: Institutional and Product Advertising

In this lesson, you'll learn about the different types of advertising and how the correct strategy a firm should take is based on their overall promotional objectives. Why do some companies directly advertise their products while others seem more concerned with their image?

Advertising Media Choices and Marketing Strategy

5. Advertising Media Choices and Marketing Strategy

There are many different types of advertising media that marketing managers can choose from in order to create a successful marketing strategy. This lesson covers some of those options, including printed media, television and outdoor media.

Corporate Image & Issue Advertising: Definition & Examples

6. Corporate Image & Issue Advertising: Definition & Examples

This lesson will focus on the promotion of a company or a specific issue. In this lesson, we will discuss corporate advertising, corporate image advertising, and corporate issue advertising.

Creating an Advertising Message in the Hospitality & Tourism Industry

7. Creating an Advertising Message in the Hospitality & Tourism Industry

Creating an effective advertising message takes a conscious effort, but there are steps you can follow to improve your message and get more response from your target market. Use this lesson to learn how to craft a solid advertising message for the hospitality and tourism industry.

Advertising Plan: Examples & Overview

8. Advertising Plan: Examples & Overview

Advertising plan is a strategy used by an organization to promote their product. In this lesson, you will learn what an advertising plan is, followed by short a quiz.

Setting the Advertising Budget: Definition & Approaches

9. Setting the Advertising Budget: Definition & Approaches

Setting a budget is crucial when a company is determining how much money to spend on advertising. In this lesson, we will discuss the importance of advertising and three options that can help set a budget for it: the percentage method, objective & task method, and the competitive parity method.

Puffery in Advertising: Definition & Examples

10. Puffery in Advertising: Definition & Examples

This lesson discusses an adverting technique known as 'puffery.' Puffery in advertising is very common, but where do you draw the line between puffery and false advertising? Let's take a closer look.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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