About This Chapter
Advertising for Hospitality - Chapter Summary
Advertising is an important aspect of marketing, and it is crucial for businesses such as those in the hospitality and tourism industries to create successful advertising campaigns and strategies. In this chapter, you'll review types and functions of advertising and advertising media and factors that should be considered when developing advertising plans for the hospitality industry.
Each lesson provides short bits of information and can be reviewed in just 5-10 minutes. Access lessons at any time, on any device, and even print transcripts to use as reference tools. Self-assessment quizzes help you determine how much you have learned and whether you're ready to move on to the next topic. Upon completion of this chapter, you should be able to:
- Define advertising and recite examples of effective advertising strategies
- List and explain the five functions of advertising
- Identify the elements of advertising that attract consumers
- Discuss different advertising options and strategies
- Relate ways to advertise specific companies or issues
- Name steps to follow when creating an advertising plan for the hospitality industry
- Provide details about what an advertising plan is
- Relate methods used for creating advertising budgets
- Explain what puffery is in advertising
1. What is Advertising? - Definition & Examples
The greatest product or service in the world won't make money unless consumers know it exists. In this lesson, you'll learn the definition of advertising, common advertising media, and read some examples of effective advertising.
2. The Five Functions of Advertising: Definition & Roles
The five functions of advertising are all essential to the success of an organization. In this lesson, we discuss informing, influencing, increasing salience, adding value, and other company efforts.
3. Advertising Appeals: Types & Examples
In this lesson, we'll explore advertising appeals that are used to structure advertising. We'll look at how advertisements work and examine and analyze the advertising elements that attract our attention.
4. Types of Advertising: Institutional and Product Advertising
In this lesson, you'll learn about the different types of advertising and how the correct strategy a firm should take is based on their overall promotional objectives. Why do some companies directly advertise their products while others seem more concerned with their image?
5. Advertising Media Choices and Marketing Strategy
There are many different types of advertising media that marketing managers can choose from in order to create a successful marketing strategy. This lesson covers some of those options, including printed media, television and outdoor media.
6. Corporate Image & Issue Advertising: Definition & Examples
This lesson will focus on the promotion of a company or a specific issue. In this lesson, we will discuss corporate advertising, corporate image advertising, and corporate issue advertising.
7. Creating an Advertising Message in the Hospitality & Tourism Industry
Creating an effective advertising message takes a conscious effort, but there are steps you can follow to improve your message and get more response from your target market. Use this lesson to learn how to craft a solid advertising message for the hospitality and tourism industry.
8. Advertising Plan: Examples & Overview
Advertising plan is a strategy used by an organization to promote their product. In this lesson, you will learn what an advertising plan is, followed by short a quiz.
9. Setting the Advertising Budget: Definition & Approaches
Setting a budget is crucial when a company is determining how much money to spend on advertising. In this lesson, we will discuss the importance of advertising and three options that can help set a budget for it: the percentage method, objective & task method, and the competitive parity method.
10. Puffery in Advertising: Definition & Examples
This lesson discusses an adverting technique known as 'puffery.' Puffery in advertising is very common, but where do you draw the line between puffery and false advertising? Let's take a closer look.
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Other chapters within the Hospitality 301: Hospitality Marketing course
- Basics of Hospitality Marketing
- Hospitality Industry Trends
- Hospitality Marketing Research
- Consumer Behavior in the Hospitality Industry
- Hospitality Market Segmentation
- Pricing for the Hospitality Industry
- Hospitality Marketing Channels
- Hospitality Marketing Strategies
- Hospitality Industry & Public Relations
- Selling for the Hospitality Industry
- Hospitality Marketing & Technology
- Required Assignments for Hospitality 301
- Studying for Hospitality 301