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Ch 14: Advertising in Marketing

About This Chapter

Explore fun video and text lessons to strengthen your knowledge of advertising in marketing. Topics covered in this chapter include the advertising plan, how to place an ad and advertising media choices.

Advertising in Marketing - Chapter Summary

Feel confident that you have a good grasp of advertising in marketing by exploring the entertaining lessons in this chapter. Review definitions and examples, and analyze strategies that can help you fully understand the relationship between advertising and marketing. Upon completion of this chapter, you will be ready to:

  • Define advertising, and discuss effective advertising
  • Identify and describe different types of advertising
  • Discuss how marketing managers choose advertising media
  • Explain the meaning and uses of an advertising plan
  • Share the steps for placing an ad
  • Describe steps involved in preparing advertising award competition entries

Experts with a wealth of advertising and marketing knowledge have prepared lessons that can help you boost your current knowledge and discover new ideas. Access the lessons from your computer, smartphone or tablet, and review them in any sequence you desire. Find out how much you know about advertising in marketing by taking short lesson quizzes and a chapter exam. If you hit a snag and need additional details about lesson concepts, don't hesitate to submit questions to our experts.

6 Lessons in Chapter 14: Advertising in Marketing
Test your knowledge with a 30-question chapter practice test
What is Advertising? - Definition & Examples

1. What is Advertising? - Definition & Examples

The greatest product or service in the world won't make money unless consumers know it exists. In this lesson, you'll learn the definition of advertising, common advertising media, and read some examples of effective advertising.

Types of Advertising: Institutional and Product Advertising

2. Types of Advertising: Institutional and Product Advertising

In this lesson, you'll learn about the different types of advertising and how the correct strategy a firm should take is based on their overall promotional objectives. Why do some companies directly advertise their products while others seem more concerned with their image?

Advertising Media Choices and Marketing Strategy

3. Advertising Media Choices and Marketing Strategy

There are many different types of advertising media that marketing managers can choose from in order to create a successful marketing strategy. This lesson covers some of those options, including printed media, television and outdoor media.

Advertising Plan: Examples & Overview

4. Advertising Plan: Examples & Overview

Advertising plan is a strategy used by an organization to promote their product. In this lesson, you will learn what an advertising plan is, followed by short a quiz.

How to Place an Ad: Decisions & Steps

5. How to Place an Ad: Decisions & Steps

Placing an advertisement can be a valuable way of communicating your brand to your target audience. In this lesson, you'll learn how to place an ad and the various steps in ad placement.

How to Prepare Advertising Award Competition Entries

6. How to Prepare Advertising Award Competition Entries

Advertising awards are recognition for creativity and hard work in campaign design. In this lesson, you'll learn about popular awards competitions and how to prepare to enter your own work.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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