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Ch 2: Advertising Lesson Plans & Resources

About This Chapter

Introduce your business class students to advertising concepts and practices in fun and engaging ways using the classroom activities and projects outlined in this chapter. Support your existing syllabus with accompanying video lessons you can use to further explore this topic in the classroom.

Advertising Lesson Plans and Resources - Chapter Summary

If you're trying to come up with different and creative approaches to teach your students about advertising processes and terms, look no further than the lesson plans in this chapter. You will find outlines of classroom group and individual activities that allow your students to learn about topics like logo design, product advertising, direct marketing and target market analysis.

To facilitate classroom discussions and further explore information that might be contained in your existing materials, show your students video lessons addressing various advertising concepts including market segmentation and networking. Use quizzes in these lessons to measure what your students have understood and retained from these resources.

How It Helps

  • Learning objectives: Ensures that you meet learning objectives regarding definitions, examples and applications of advertising practices.
  • Activities or games: Helps students better understand concepts by having them explore details through creative classroom activities and projects.
  • Class discussion questions/topics: Supplies prompts to start classroom discussions that delve deeper into material addressed in class.
  • Additional resources: Presents students with effective video presentations of material to further enhance their learning experience.

How It Works

This helpful resource offers teachers lesson plan outlines with relevant tools to make planning advertising lessons easy.

  • Use lesson plan outlines for specific advertising topics you want to cover in class.
  • Formulate your business class outline using the suggested classroom tools offered in the lesson plans.
  • Share the related advertising lessons for each lesson plan with students in class to make learning fun and engaging.
  • Use related lesson quizzes to ensure your students understand the most important aspects of advertising.
  • Engage your students with relevant advertising-related activities, discussion questions or other materials that are found in the lesson plan outline.

36 Lessons in Chapter 2: Advertising Lesson Plans & Resources
Test your knowledge with a 30-question chapter practice test
Advertising Lesson Plan

1. Advertising Lesson Plan

We encounter them every day, but do we really know about advertising? A video lesson from Study.com outlines important facts for students and classroom activities illuminate key concepts.

What is Advertising? - Definition & Examples

2. What is Advertising? - Definition & Examples

The greatest product or service in the world won't make money unless consumers know it exists. In this lesson, you'll learn the definition of advertising, common advertising media, and read some examples of effective advertising.

Advertising Lesson Plan for Kids

3. Advertising Lesson Plan for Kids

Teach students about a persuasive technique they face in their everyday lives with this lesson plan. Students will read a lesson explaining and helping them to analyze advertisements, discuss and interact with content, then do an activity to apply understanding.

Analyzing Advertisements: Lesson for Kids

4. Analyzing Advertisements: Lesson for Kids

Advertisements are one way that companies try to convince people to buy their products. In this lesson you will learn how to analyze ads to understand the strategies behind them and maybe even learn how to use those persuasive strategies yourself.

Marketing Projects for High School Students

5. Marketing Projects for High School Students

Marketing as a topic has great potential for your students to engage in fun projects and activities. Why not try these ideas for high school marketing projects in your classroom?

Logo Design Lesson Plan

6. Logo Design Lesson Plan

Teach your students about what a logo is and how it's used with the help of this lesson plan. Students will learn design and development aspects of logos, then apply their understanding of the concepts with an activity.

What is a Logo? - Design & Development

7. What is a Logo? - Design & Development

Businesses need to come up with a sort of sign to be identifiable in a market. This sign or logo is what we will discuss today. We will go over the design and development of a logo.

Market Segmentation Lesson Plan

8. Market Segmentation Lesson Plan

This lesson plan will help your students learn about market segmentation. They will watch two informative video lessons, engage in several small marketing activities and conclude by creating and presenting a unique marketing plan that focuses on proper market segmentation.

Market Segmentation: Geographic, Demographic, Psychographic & More

9. Market Segmentation: Geographic, Demographic, Psychographic & More

Marketers must be effective at creating niche segments to promote and sell their products or services. There are five specific ways that markets can be segmented in order to create a successful sales opportunity.

Market Segmentation: Why Market Segments Are Important to Marketers

10. Market Segmentation: Why Market Segments Are Important to Marketers

Marketing managers must understand the importance of segmenting a market and the specific criteria for successful segmentation. Before the 1960's, most companies tried to market products to the masses with declining success. It is important to identify key target markets!

Gender in Advertising Lesson Plan

11. Gender in Advertising Lesson Plan

Are there differences in the ways in which genders are portrayed in the media? This lesson plan uses an interesting text lesson to enlighten students on the issue of gender stereotyping in the media. An analysis activity connects students with recent examples.

Gender Stereotypes in the Media

12. Gender Stereotypes in the Media

Gender stereotypes, like those portrayed in the media, have a powerful influence on how we express ourselves and understand others. Through this lesson, you will learn how to define these stereotypes and explore some examples of how they shape our social lives.

Advertising a Product Lesson Plan

13. Advertising a Product Lesson Plan

This lesson plan uses a class discussion, quiz, and a couple of large activities to get your students thinking about the various forms of product advertising and applying their knowledge to real life.

What Is Product Advertising? - Definition, Methods & Examples

14. What Is Product Advertising? - Definition, Methods & Examples

Product advertising is more than just a commercial or an ad in a magazine. In this lesson, you'll learn about product advertising and the various methods used to advertise products through some examples. A short quiz follows.

Analyzing Advertisements Lesson Plan

15. Analyzing Advertisements Lesson Plan

With this lesson plan, teachers can help their students understand what a media message is and teach them what to look for when analyzing various advertisements.

Analyzing Purpose in Media Messages

16. Analyzing Purpose in Media Messages

In this lesson, we will examine advertisements to understand how they construct and convey messages. We will learn how to identify authorship, content, and audiences. We will also look at some strategies to analyze media messages.

Identifying & Evaluating Sources of Consumer Information

17. Identifying & Evaluating Sources of Consumer Information

In this lesson, learn about different sources of information that consumers use, like reports, reviews, media, and government agencies. Explore the data you can find on a product. Also, learn to identify the most economical option.

Target Market Lesson Plan

18. Target Market Lesson Plan

What is a target market and why is it an important concept to understand in advertising? This lesson plan uses a text lesson to explain this while an activity gives students the chance to analyze current examples.

Target Market Analysis: Definition & Examples

19. Target Market Analysis: Definition & Examples

Identifying your target market is the first step to a successful marketing campaign. But what do we mean by a target market analysis, and how can it help an organization allocate precious resources wisely? Let's take a closer look.

Direct Marketing Lesson Plan

20. Direct Marketing Lesson Plan

This lesson plan provides you with a lesson, discussion questions, quiz, and extension that will help you teach your students about direct marketing. It also provides an activity that lets students design their own direct marketing campaign.

What is Direct Marketing? - Definition, Concepts & Examples

21. What is Direct Marketing? - Definition, Concepts & Examples

Direct marketing is a very effective and powerful way to share information about a product or service. This lesson will discuss what direct marketing is and what concepts are important in direct marketing and also give examples.

Designing an Advertisement Lesson Plan

22. Designing an Advertisement Lesson Plan

Writing persuasively is a must-have for students these days. This lesson plan uses a text lesson to guide your students through the process of writing a persuasive design advertisement, then supports them as they apply concepts independently. Give the quiz to check understanding.

Design a Product Lesson Plan

23. Design a Product Lesson Plan

With this lesson plan, your students are going to learn about the product design process. They will debate the merits and challenges of this process before applying these ideas to the creation, testing, and marketing of their own products in a group activity.

Advertising Art Lesson Plan

24. Advertising Art Lesson Plan

This lesson introduces your students to advertising art. Students will work in groups to sort advertising art by the strategies used to create it. Then, students will design their own advertising art for a fictitious product and write about the process.

Product Packaging Design Lesson Plan

25. Product Packaging Design Lesson Plan

With this lesson plan, your students are going to learn to critically analyze product packaging. They will then apply their knowledge to a design project of their own.

Marketing Distribution Lesson Plan

26. Marketing Distribution Lesson Plan

Marketing distribution has changed from the old days of catalog orders. In this lesson, students will learn about the concept by watching a video, answering discussion questions, completing an activity and taking a quiz.

4 P's of Marketing Lesson Plan

27. 4 P's of Marketing Lesson Plan

Marketing is a major factor in the success of a product, as your students will learn by studying the 4 Ps of marketing and applying them to the promotion of a product.

Newsletter Lesson Plan

28. Newsletter Lesson Plan

In this lesson, students will explore why organizations use newsletters and learn about five important aspects of writing a newsletter. They will also participate in an activity to create a newsletter.

Making a Commercial Lesson Plan

29. Making a Commercial Lesson Plan

This lesson explores the creation of a commercial. Students will participate in analyzing three short commercials and discussing the elements of commercials. They will then utilize what they learned by working in small groups to create an effective commercial.

Press Release Lesson Plan

30. Press Release Lesson Plan

What makes for an effective press release? This lesson plan uses a simple and informative text lesson to outline key facts for students. An activity connects students with the materials in a meaningful way.

How to Write a Press Release

31. How to Write a Press Release

Press releases are an important element in the marketing of a new product, service, or event. This lesson examines how creating an effective press release helps create awareness of a new offering.

Create an Advertisement Lesson Plan

32. Create an Advertisement Lesson Plan

There is no better way to learn than to do. In this lesson plan, students will learn how to write marketing copy by creating an advertisement in groups. An individual worksheet and written assignment help cement the concepts.

Brochure Lesson Plan

33. Brochure Lesson Plan

Teachers will utilize an informational and engaging video to introduce informational texts to students. Discussion questions, a quiz and creating a brochure activity are included to demonstrate learning.

Infomercial Project Ideas

34. Infomercial Project Ideas

These three group projects will help you teach your middle schoolers about those riveting infomercials, and lead them to grasp why people buy the legendary products from the salespeople who tout them.

Commercial Ideas for School Projects

35. Commercial Ideas for School Projects

Do you pay attention to commercials? The projects offered here will allow your students to create commercials in many forms to promote concepts and concerns important to them. The projects can be used for upper elementary aged students and above.

Killing Us Softly 4 Discussion Questions

36. Killing Us Softly 4 Discussion Questions

'Killing Us Softly 4' is a 2010 documentary by Sut Jhally and Jean Kilbourne that examines gender stereotypes in the advertising industry. This asset provides discussion questions for classrooms about the film.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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