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Ch 14: Advertising, Sales & Promotion in Marketing

About This Chapter

How are advertising, sales and promotion used in marketing? Review these techniques with the video lessons and interactive quizzes found in this chapter.

Advertising, Sales & Promotion in Marketing - Chapter Summary

Review the importance of advertising, sales and promotion in marketing with this chapter. The lessons in this chapter will help you familiarize yourself with definitions and examples for these facets of marketing. You'll be able to go over strategies used in marketing and the effects of these actions. Complete this chapter if you're interested in looking over information about:

  • Consumer buying behavior
  • Institutional and product advertising
  • Marketing strategy
  • Differences between public relations and advertising
  • Consumer and trade sales promotion

We've designed these video lessons to be engaging and concise to make the most of your study time. The lessons include video timelines that allow you to easily find and study the subjects you want to. An interactive quiz is associated with each lesson, ensuring you're able to test your comprehension of each subject you review.

8 Lessons in Chapter 14: Advertising, Sales & Promotion in Marketing
Test your knowledge with a 30-question chapter practice test
What is Advertising? - Definition & Examples

1. What is Advertising? - Definition & Examples

The greatest product or service in the world won't make money unless consumers know it exists. In this lesson, you'll learn the definition of advertising, common advertising media, and read some examples of effective advertising.

Effects of Advertising on Consumer Buying Behavior

2. Effects of Advertising on Consumer Buying Behavior

How does advertising influence the process of consumer buying behavior? What impact does advertising have on a company's market share, and how does this shape the marketing budget? This lesson describes why advertising is so important - particularly for newer companies.

Types of Advertising: Institutional and Product Advertising

3. Types of Advertising: Institutional and Product Advertising

In this lesson, you'll learn about the different types of advertising and how the correct strategy a firm should take is based on their overall promotional objectives. Why do some companies directly advertise their products while others seem more concerned with their image?

Advertising Media Choices and Marketing Strategy

4. Advertising Media Choices and Marketing Strategy

There are many different types of advertising media that marketing managers can choose from in order to create a successful marketing strategy. This lesson covers some of those options, including printed media, television and outdoor media.

How Public Relations Is Different from Advertising

5. How Public Relations Is Different from Advertising

Public relations helps companies build more personal relationships with their customers using advertising messages as their foundation. Watch this video to see how public relations creates positive images for companies and products.

Sales Promotion in the Promotional Marketing Mix

6. Sales Promotion in the Promotional Marketing Mix

Marketers use a wide range of sales promotion tools to incentivize consumers and intermediaries to buy. Watch this video to learn more about these tools and how they work.

Consumer Sales Promotion: Definition and Purpose

7. Consumer Sales Promotion: Definition and Purpose

Manufacturers offer many kinds of incentives to encourage consumers to buy their products once they reach a retailer. Watch this video to learn more about how consumer sales promotion entices customers to buy.

Trade Sales Promotion and the Promotional Marketing Mix

8. Trade Sales Promotion and the Promotional Marketing Mix

Manufacturers offer all kinds of incentives to retailers to help sell their products. Watch this video to learn more about trade promotion and its goals, including persuading retailers, encouraging promotion, and maintaining stock.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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