Ch 5: AMA PCM Exam: Business-to-Business Marketing

About This Chapter

Use this chapter to review all you need to know about business-to-business marketing for the AMA PCM Exam. Our video-based lessons are comprehensive, brief and engaging for your benefit.

AMA PCM Exam: Business-to-Business Marketing - Chapter Summary

The AMA PCM exam will test you on how businesses market to one another and how business-to-business marketing differs from consuming marketing. This chapter will take you through all the concepts and techniques that are used for business-to-business marketing. Chapter lessons cover the following topics:

  • Step-by-step segments for business markets
  • Business buyers
  • Buying center roles
  • Differences between business-to-business marketing and business-to-consumer marketing

Did you know our lessons are available to you in mobile format? Whether you access this chapter through a home computer, mobile phone or tablet, you can study with us anywhere or at anytime. Having this flexibility will allow you to study around your busy schedule when it is convenient for you.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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