Copyright

Ch 16: AMA PCM Exam: Direct Marketing & CRM

About This Chapter

Learn more about direct marketing and CRM by going over the video lessons in this chapter. All of the information presented here will be needed if you are planning to take the AMA PCM exam.

AMA PCM Exam: Direct Marketing & CRM - Chapter Summary

The AMA PCM exam will contain specific questions that cover the topic of direct marketing and CRM. All of the information you'll need to know for these questions will be covered in the lessons contained in this chapter. Each lesson will go over a different subtopic that will be included on the exam, such as:

  • The definition and concept of direct marketing
  • Methods and segmentation of direct marketing
  • Legal and ethical issues in direct marketing

The lessons and practice quizzes in this chapter will serve as essential tools when preparing for the AMA PCM exam. Once you've used them to familiarize yourself with the content and format of these types of exam questions, you'll likely find the exam itself to be much less daunting!

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Support