Ch 16: AMA PCM Exam: Direct Marketing & CRM

About This Chapter

Learn more about direct marketing and CRM by going over the video lessons in this chapter. All of the information presented here will be needed if you are planning to take the AMA PCM exam.

AMA PCM Exam: Direct Marketing & CRM - Chapter Summary

The AMA PCM exam will contain specific questions that cover the topic of direct marketing and CRM. All of the information you'll need to know for these questions will be covered in the lessons contained in this chapter. Each lesson will go over a different subtopic that will be included on the exam, such as:

  • The definition and concept of direct marketing
  • Methods and segmentation of direct marketing
  • Legal and ethical issues in direct marketing

The lessons and practice quizzes in this chapter will serve as essential tools when preparing for the AMA PCM exam. Once you've used them to familiarize yourself with the content and format of these types of exam questions, you'll likely find the exam itself to be much less daunting!

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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