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Ch 1: AMA PCM Exam: Fundamentals of Marketing

About This Chapter

Before you take the AMA PCM exam, make sure you understand the fundamentals of marketing by going through the lessons in this chapter. Each lesson will go over a specific subtopic you'll need to know for the exam.

AMA PCM Exam: Fundamentals of Marketing - Chapter Summary

The AMA PCM Exam will test you on various topics related to marketing, so it's essential that you have a firm understanding of marketing fundamentals prior to taking the exam. Fortunately, the lessons included within this chapter will give you a comprehensive overview of all points related to this topic that you'll need to know. These points include:

  • Creating value for products and service
  • Customer relationship management
  • Company mission statements
  • Marketing strategy
  • Strategic marketing plans

Watch the chapter's video lessons to study these topics, and then test your understanding with the chapter's practice quizzes. The AMA PCM exam will be easier if you use our comprehensive study guide beforehand.

6 Lessons in Chapter 1: AMA PCM Exam: Fundamentals of Marketing
Test your knowledge with a 30-question chapter practice test
Introduction to Marketing: Definition and Applications

1. Introduction to Marketing: Definition and Applications

In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to reach consumers and why it's important to businesses. You'll also see how exchange is related to marketing.

How Marketers Create Value for Products & Services

2. How Marketers Create Value for Products & Services

Marketing a product can be fun and exciting as well as critical for the success of new items. This lesson explains how marketers create value when presenting new products and services.

Customer Relationship Management and Marketing Technology

3. Customer Relationship Management and Marketing Technology

Customer relationship management helps companies retain customers and boost the effectiveness of their marketing strategies. Watch this video to see how customer relationship management is guided by technology to provide the most appropriate level of customer service.

Company Mission Statements: Definition & Examples

4. Company Mission Statements: Definition & Examples

This lesson explains the role of a mission statement in an organization. Learn the definition of a mission statement, how they are created and how they are used.

What Is Marketing Strategy? - Examples & Objectives

5. What Is Marketing Strategy? - Examples & Objectives

In this lesson, we will focus on the components and core elements used to plan a marketing strategy. In addition, we will discuss the importance of measuring the impact of a marketing strategy.

Strategic Marketing Plans: Elements & Development

6. Strategic Marketing Plans: Elements & Development

This course describes key elements for developing a strong marketing strategy: defining an objective and metrics, identifying the customer, understanding the competition, highlighting features and benefits, and developing a positioning statement.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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