Ch 6: AMA PCM Exam: Global Marketing

About This Chapter

The informative lessons you'll find in this chapter will help you prepare for the questions on global marketing you might come across during the AMA PCM exam. The lessons cover topics that you should understand if you want to do well on the exam.

AMA PCM Exam: Global Marketing - Chapter Summary

You can use the lessons contained within this chapter to bolster your understanding of global marketing as it pertains to the AMA PCM exam. Each lesson will teach you about a different topic in a manner that is effective and understandable. The topics you'll go over are:

  • The importance of global marketing
  • Globalization since 1990
  • The definition of and issues and strategies related to global marketing
  • Entry into foreign markets
  • Comparing foreign and domestic marketing strategies

Both the lessons and practice quizzes will be essential if you are planning to take the AMA PCM Exam. If you use our study guide, you'll find the process of preparing for the exam to be much less daunting.

5 Lessons in Chapter 6: AMA PCM Exam: Global Marketing
Test your knowledge with a 30-question chapter practice test
The Importance of the Global Market and Global Trade: Role & Advantages

1. The Importance of the Global Market and Global Trade: Role & Advantages

We all need resources, products and service to live and thrive. Sometimes these things are not readily available locally. In this lesson, you'll learn about the importance of international trade and globalization in fulfilling our needs and wants.

Globalization, Capitalism & Free Trade since 1990

2. Globalization, Capitalism & Free Trade since 1990

In this lesson, we explore the growth of capitalism and free trade since 1990. We'll also examine the globalization spurred by the removal of tariffs and trade barriers.

What Is Global Marketing? - Strategies, Definition & Issues

3. What Is Global Marketing? - Strategies, Definition & Issues

What is global marketing? In this lesson, you'll learn what global marketing is, issues you would need to address to market your product globally, and strategies that can help grow your business in other countries.

Breaking Into Foreign Markets: International Marketing Strategies

4. Breaking Into Foreign Markets: International Marketing Strategies

Companies look to international markets to increase their sales and profits. Market managers must decide on the mode of entry into a foreign market. The options, ranging from least to most risky, are exporting, licensing, franchising, contract manufacturing, joint ventures and direct investments.

Comparison of Domestic & Global Marketing Strategies

5. Comparison of Domestic & Global Marketing Strategies

There are many similarities and differences between domestic and global marketing. When companies decide to market products globally, they need to take a closer look at customers, culture, regulations, and logistics before launching a successful campaign abroad.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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