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Ch 14: AMA PCM Exam: Integrated Marketing Communications

About This Chapter

You can use these video lessons and practice quizzes to improve your understanding of integrated marketing communications. The topics discussed here are points you'll need to know if you are going to be taking the AMA PCM Exam.

AMA PCM Exam: Integrated Marketing Communications - Chapter Summary

Before taking the AMA Professional Certified Marketer (PCM) Exam, use the video lessons included in this chapter to study up on the subject of integrated marketing communications. The lessons will go over specific subtopics that you might be assessed on when taking the actual exam. Included in this chapter are lessons on:

  • The definition and importance of communication
  • The marketing plan
  • Consumers awareness of promotion
  • Challenges in communicating with target market segments
  • How to allocate an integrated marketing communication budget

The video lessons will go over these topics in a comprehensive and easy-to-understand format. The chapter also contains practice quizzes that will prepare you for the types of questions you'll encounter on the exam.

5 Lessons in Chapter 14: AMA PCM Exam: Integrated Marketing Communications
Test your knowledge with a 30-question chapter practice test
What is Communication? - Definition & Importance

1. What is Communication? - Definition & Importance

Any task or transaction that requires more than one person can only be successfully completed with communication. In this lesson, you'll learn what communication is, types of communication and the importance of communication.

Integrated Marketing Communication and the Marketing Plan

2. Integrated Marketing Communication and the Marketing Plan

In order to compete in today's difficult market, a marketing manager must create not just a promotional mix, but an integrated marketing communications plan. This is a coordinating plan of promotional messages for a product to ensure consistency. The product's promotional message should be consistent and create an overall integrated theme.

Consumer Awareness of Promotion: The AIDA Acronym

3. Consumer Awareness of Promotion: The AIDA Acronym

Have you ever sampled foods in a grocery store? This is one of the techniques marketing companies use to draw your business. In this lesson, you'll learn about how consumers become engaged in a promotional message. Discover the AIDA concept and understand how consumers respond to a marketing message.

Challenges of Communicating With Target Market Segments

4. Challenges of Communicating With Target Market Segments

Diverse target segments within a population require marketing strategies equipped to address differences - differences in preferences and needs as well as communication styles and venues. Marketers confront these challenges by customizing messages and the medium for each audience.

Allocating an Integrated Marketing Communication Budget

5. Allocating an Integrated Marketing Communication Budget

Marketers have a wealth of options in selecting platforms and tactics to distribute their message. In this lesson, you'll learn about various ways you can allocate an integrated marketing communications budget.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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