Ch 17: AMA PCM Exam: Interactive Marketing - Internet/Social Media

About This Chapter

Go through each of the lessons in this chapter for essential information on the use of internet and social media in interactive marketing. This topic will be covered in the AMA PCM Exam.

AMA PCM Exam: Interactive Marketing - Internet/Social Media - Chapter Summary

Before you take the AMA PCM Exam, use the video lessons in this chapter to prepare for questions on internet and social media as they apply to interactive marketing. All information presented in these lessons might be covered on the exam itself. When going through the lessons, you'll learn about topics such as:

  • The emerging communication channels in integrated marketing
  • The types of interactive marketing vehicles, and their pros and cons
  • The relationship between social media and interactive marketing
  • Legal and ethical issues in social media marketing

Once you've gone through the video lessons, you can use the practice quizzes to test your recollection of these topics. This will serve as an extremely helpful guide to what you'll encounter on the AMA PCM Exam itself.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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