Ch 18: AMA PCM Exam: Interactive Marketing - Personal Selling & Sales Management

About This Chapter

Study the process of personal sales and the management of a salesforce. Our engaging video and text lessons can help you prepare for the AMA PCM Certification Exam.

AMA PCM Exam: Interactive Marketing - Personal Selling & Sales Management - Chapter Summary

Making sales is an integral part of success in any business endeavor. These lessons, taught by experienced instructors, will introduce you to the steps in the personal selling process. The content here is applicable to Domain 7: Marketing Communication, which is 15% of the AMA PCM Certification Exam. When you are finished with this chapter, you will know about:

  • The concept of personal selling
  • Salesforce management
  • Personal selling: ethics and legal issues

You can review these lessons on a computer, smartphone or tablet, from anywhere you have internet access. The instructors are available to answer your questions, and the self-assessment quizzes let you know where you need additional study before exam day.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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