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Ch 3: AMA PCM Exam: Marketing Analysis

About This Chapter

Learn about marketing analysis by going through the lessons in this chapter. Each of them will be highly useful if you are going to take the AMA PCM Exam.

AMA PCM Exam: Marketing Analysis- Chapter Summary

When preparing for the AMA PCM Exam, you may find it helpful to go through each of these lessons for key overviews of topics related to marketing analysis. Each of the topics is something that you might be tested on when you take the exam itself. The lessons include such subjects as:

  • The techniques and influences of marketing strategy
  • SWOT analysis
  • The definition of and factors related to macro marketing

You can also prepare for the exam by testing yourself with the chapter's practice quizzes. Overall, the chapter as a whole will serve as a vital study guide if you want to do well on the AMA PCM Exam.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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