Ch 2: AMA PCM Exam: Marketing Ethics

About This Chapter

Prior to taking the AMA PCM exam, use the lessons in this chapter to prepare for questions on marketing ethics. The chapter contains text and video lessons that will help you study this topic.

AMA PCM Exam: Marketing Ethics - Chapter Summary

The AMA Professional Certified Marketer (PCM) Exam will contain questions on marketing ethics. Use the lessons contained in this chapter to go over this topic in depth prior to taking the exam. Some of the topics you'll go over include:

  • Ethical behavior in marketing and business
  • AMA's Statement of Ethical Norms and Values
  • How ethical marketing choices affect consumers
  • Differences between social responsibility and business ethics
  • How to incorporate ethics into marketing strategy

The lessons will provide you with a comprehensive overview of each of these topics. You can also use the practice quizzes to prepare for the types of questions you'll find on the AMA PCM exam. Track your progress through the chapter on your dashboard.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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