Ch 19: AMA PCM Exam: Marketing Metrics

About This Chapter

Before you take the AMA PCM Exam, make sure that you understand marketing metrics by going through the lessons in this chapter. The lessons are divided into different subtopics that you'll need to know for the exam.

AMA PCM Exam: Marketing Metrics - Chapter Summary

If you're studying for the AMA PCM Exam, you might want to look over the lessons in this chapter going over points related to marketing metrics. The lessons contain videos that will help you study specific information you may be assessed on when you take the exam. The lessons will go over:

  • Integrated marketing communication metrics
  • How to measure marketing plan successes and failures
  • Profitability ratios
  • Long-term marketing metrics

View the video lessons for information on these topics, and then use the practice quizzes to test your understanding of what you just went over. These resources will give you an advantage when you finally take the AMA PCM Exam itself.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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