Copyright

Ch 8: AMA PCM Exam: Marketing Research

About This Chapter

Go through the video lessons in this chapter to prepare for questions on marketing research that you might encounter on the AMA PCM exam. The chapter is divided into multiple short lessons that help you review the topics you'll need to know prior to the exam.

AMA PCM Exam: Marketing Research - Chapter Summary

When taking the AMA PCM Exam, you may encounter a few questions related to marketing research. In order to do well on this portion of the exam, go through this chapter to see lessons covering specific topics you might be questioned on. The topics included in this chapter are:

  • Purpose and roles of marketing research
  • The use of secondary data in marketing research
  • Qualitative vs. quantitative research
  • Data collection techniques
  • Marketing research ethics

In addition to these video and text lessons, the chapter also contains practice questions that will be helpful in preparing for the AMA PCM exam format. The chapter as a whole will serve as an invaluable study guide prior to taking the exam itself.

5 Lessons in Chapter 8: AMA PCM Exam: Marketing Research
Test your knowledge with a 30-question chapter practice test
Marketing Research: Definition, Purpose and Role in Marketing Strategy

1. Marketing Research: Definition, Purpose and Role in Marketing Strategy

If you're a business owner, you need to know your clientele. Watch this lesson to understand the purpose and role of marketing research strategy in an overall marketing plan. This might be just the info you need!

Secondary Data in Marketing Research: Definition, Sources & Collection

2. Secondary Data in Marketing Research: Definition, Sources & Collection

Marketing research requires data, and secondary data is often the most convenient and cost-effective option. In this lesson, you'll learn about secondary data, including its sources and how to collect it.

Quantitative vs. Qualitative Research

3. Quantitative vs. Qualitative Research

In this lesson, we identify the differences between quantitative and qualitative research methods in the social sciences. We also discuss the advantages and disadvantages of each approach.

Strategies for Choosing a Data Collection Technique

4. Strategies for Choosing a Data Collection Technique

After figuring out what you are going to study, you, as the researcher, will need to figure out how to study it. This lesson discusses popular ways a researcher can collect data as well as why a researcher would chose a particular data collection technique.

Marketing Research Ethics: Collecting Consumer Information

5. Marketing Research Ethics: Collecting Consumer Information

In this lesson, we'll discuss some common ethical issues related to market research and review standards and codes created by the Marketing Research Association to mitigate these concerns.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Support