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Ch 4: Analyzing & Evaluating Visual Images

About This Chapter

Learn how to analyze and evaluate visual images with this chapter. You can find out more about the role that visual information plays in communication by using these lessons and quizzes.

Analyzing & Evaluating Visual Images - Chapter Summary

Access this chapter to increase what you know about analyzing and evaluating visual images. Lessons cover how to use cross-media communication effectively, factors that affect the interpretation of visual images, how to manipulate images to convey meaning and more. Utilizing the lessons in this chapter will ensure you are able to:

  • Detail how images can influence behavior and opinions
  • Discuss how topics can be presented in different media or formats
  • Explain how to construct meaning through non-print texts
  • Describe the history of political cartoons
  • Define rhetorical criticism

These lessons will help familiarize you with the vocabulary words associated with visual media. You'll also be able to gauge your understanding of the usages of images with our interactive quizzes.

8 Lessons in Chapter 4: Analyzing & Evaluating Visual Images
Test your knowledge with a 30-question chapter practice test
Understanding Topics Presented in Different Media or Formats

1. Understanding Topics Presented in Different Media or Formats

Information can be presented in many ways, and it's important to understand all of them. In this lesson, we'll talk about several ways for information to be presented and see how they relate to each other.

Constructing & Conveying Meaning in Nonprint Texts

2. Constructing & Conveying Meaning in Nonprint Texts

In this lesson, we will explore the important facets that go into constructing and reading nonprint texts. We will examine questions that trouble producers and readers alike when evaluating nonprint texts.

Using Cross-Media Communication Effectively

3. Using Cross-Media Communication Effectively

Marketers want their messaging to get noticed. This lesson explores the impact of cross-media communication and how to use it effectively in business.

Factors that Affect Interpretation of Visual Images

4. Factors that Affect Interpretation of Visual Images

This lesson explores how pictures, paintings, and photographs communicate meaning. We will discover the principles of visual literacy and look at how we use our personal experience and knowledge when looking at visual images.

Manipulating Images to Convey Meaning

5. Manipulating Images to Convey Meaning

In this lesson you will learn how visual images are manipulated and selected for advertising campaigns. The lesson will include images such as symbols and shapes and also discuss the use of color, perspective, style, and content.

Using Images to Influence Behavior & Opinion

6. Using Images to Influence Behavior & Opinion

In this lesson, you will learn how companies design their advertisements to appeal to consumers' emotions and reason. You will also learn why companies use celebrity and authority figure endorsements as well as some additional tips for using images in advertising.

What are Political Cartoons? - History & Analysis

7. What are Political Cartoons? - History & Analysis

Political cartoons have a rich history that is as interesting as the cartoons are visually entertaining. In this lesson, you'll learn how political cartoons have shaped our past and continue to shape our society today, and how to analyze their messages.

What is Rhetorical Criticism? - Definition & Methods

8. What is Rhetorical Criticism? - Definition & Methods

How do people use words to persuade an audience? In this lesson, you will learn to analyze the art of persuasion, or rhetoric by exploring the definition and methods of rhetorical criticism.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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