About This Chapter
Who's it for?
Anyone who needs help understanding college public speaking material will benefit from taking this course. You will be able to grasp the subject matter faster, retain critical knowledge longer and earn better grades. You're in the right place if you:
- Have fallen behind in understanding how to adapt to an audience, as well as formal and informal methods for analyzing an audience.
- Need an efficient way to learn about analyzing an audience.
- Learn best with engaging auditory and visual tools.
- Struggle with learning disabilities or learning differences, including autism and ADHD.
- Experience difficulty understanding your teachers.
- Missed class time and need to catch up.
- Can't access extra public speaking resources at school.
How it works:
- Start at the beginning, or identify the topics that you need help with.
- Watch and learn from fun videos, reviewing as needed.
- Refer to the video transcripts to reinforce your learning.
- Test your understanding of each lesson with short quizzes.
- Submit questions to one of our instructors for personalized support if you need extra help.
- Verify you're ready by completing the Analyzing Your Audience chapter exam.
Why it works:
- Study Efficiently: Skip what you know, review what you don't.
- Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
- Be Ready on Test Day: Use the Analyzing Your Audience chapter exam to be prepared.
- Get Extra Support: Ask our subject-matter experts any relevant question. They're here to help!
- Study With Flexibility: Watch videos on any web-ready device.
Students will review:
In this chapter, you'll learn the answers to questions including:
- What are some tips for becoming an audience-centered speaker?
- How can gathering information assist in the audience analysis process?
- What's the best way to adapt to an audience both during and after a speech?
1. Be an Audience-Centered Speaker: Focusing on Listeners' Needs
An audience-centered speaker is someone who relates to their audience through personal and meaningful experiences. Learn more about how audience-centered speakers connect to their audience, focus on listening, and understand their listeners' needs.
2. Informal and Formal Methods of Audience Analysis
Informal & formal methods of audience analysis are evaluative methods, in which speakers use verbal or non-verbal cues to evaluate the level of audience interest. Learn about informal vs. formal methods & the three factors of audience analysis.
3. Gathering Information for Audience Analysis: Research & Observation
To ensure that a speech is appropriate and informative, a speaker must tailor the speech to fit the audience. Learn about gathering information for audience analysis through research and observation. Explore what audience analysis is, ways to perform research, and the importance of demographics, psychographics, and situation to understand an audience and its needs.
4. Adapting to Your Audience During and After Your Speech
Besides preparing a speech, knowing how to adapt to the audience throughout a speech is key in keeping them engaged in the message. Discover more about this aspect of public speaking, including how to adapt to the audience during and after a speech.
Earning College Credit
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Other chapters within the Public Speaking 101: Help and Review course
- Introduction to Public Speaking: Help and Review
- Listening and Feedback: Help and Review
- Speech Topic, Purpose & Thesis: Help & Review
- Researching the Speech: Help and Review
- Organizing The Speech: Help and Review
- Outlining The Speech: Help and Review
- Language and Style: Help and Review
- Speech Delivery: Help and Review
- Selecting and Incorporating Visual Supports: Help and Review
- Types of Speeches: Help and Review
- Reasoning and Rhetorical Proof: Help and Review
- Speech Evaluation: Help and Review
- Preparing For an Impromptu Speech: Help and Review