About This Chapter
Analyzing Your Audience - Chapter Summary and Learning Objectives
Use this chapter to find out why the most effective public speakers tailor their message to meet the needs of their audience. You can also learn how to become a successful speaker in your own right by gathering information about your audience and keeping your listeners in mind while organizing, drafting and rehearsing your speech. Instructors also provide you with tips for adapting your speech based on the audience feedback you get while delivering it. Lessons are designed to teach you:
- Characteristics of an audience-centered speaker
- Resources for conducing audience analyses
- Techniques for adapting your speech to the audience
|Be an Audience-Centered Speaker: Focusing on Listeners' Needs||Learn how to become an audience-centered speaker while researching, writing and delivering your speech. Find out why this process can help you reach audiences of any type.|
|Informal and Formal Methods of Audience Analysis||Describe various methods for evaluating your audience.|
|Gathering Information for Audience Analysis: Research & Observation||Explore how resources like experts, surveys and questionnaires can be used to gather information about your audience.|
|Adapting to Your Audience During and After Your Speech||Learn methods for adapting to your audience as you deliver your speech. Find out how to effectively evaluate your performance once your speech is over.|
1. Be an Audience-Centered Speaker: Focusing on Listeners' Needs
The best way a speaker can ensure that his message is communicated effectively is to consider his audience and their biases and beliefs. Getting to know and understand the audience will help to create a speech that carries meaning.
2. Informal and Formal Methods of Audience Analysis
There are three formal concentrations a good public speaker needs to focus on when conducting a formal audience analysis. There are also times when an informal analysis will do. Learn more about both types in this lesson.
3. Gathering Information for Audience Analysis: Research & Observation
An audience analysis is an essential step in writing and presenting a speech that is meaningful to an audience. The speaker will look at several traits, characteristics and conditions of his audience to best suit the speech to their needs.
4. Adapting to Your Audience During and After Your Speech
Preparing for your speech is only one way in which a speaker can ensure audience adaptation. You need a keen eye for non-verbal cues during and after the speech to determine whether your audience is paying attention.
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Other chapters within the Communications 101: Public Speaking course
- Introduction to Public Speaking
- Listening and Feedback
- Selecting the Topic, Purpose, and Thesis of Your Speech
- Researching the Speech
- Organizing The Speech
- Outlining The Speech
- Language and Style
- Speech Delivery
- Selecting and Incorporating Visual Supports
- Types of Speeches
- Reasoning and Rhetorical Proof
- Speech Evaluation
- Preparing For an Impromptu Speech
- Required Assignments for Communications 101
- Studying for Communications 101