Ch 2: Analyzing Your Audience

About This Chapter

Watch online communications video lessons and learn about formal and informal methods of audience analysis, characteristics of audience-centered speakers and more. Take the quizzes that follow each lesson to test your knowledge of the topics.

Analyzing Your Audience - Chapter Summary and Learning Objectives

Use this chapter to find out why the most effective public speakers tailor their message to meet the needs of their audience. You can also learn how to become a successful speaker in your own right by gathering information about your audience and keeping your listeners in mind while organizing, drafting and rehearsing your speech. Instructors also provide you with tips for adapting your speech based on the audience feedback you get while delivering it. Lessons are designed to teach you:

  • Characteristics of an audience-centered speaker
  • Resources for conducing audience analyses
  • Techniques for adapting your speech to the audience

Video Objectives
Be an Audience-Centered Speaker: Focusing on Listeners' Needs Learn how to become an audience-centered speaker while researching, writing and delivering your speech. Find out why this process can help you reach audiences of any type.
Informal and Formal Methods of Audience Analysis Describe various methods for evaluating your audience.
Gathering Information for Audience Analysis: Research & Observation Explore how resources like experts, surveys and questionnaires can be used to gather information about your audience.
Adapting to Your Audience During and After Your Speech Learn methods for adapting to your audience as you deliver your speech. Find out how to effectively evaluate your performance once your speech is over.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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