Ch 71: Attitude Types and Theories

About This Chapter

Use this chapter to learn about implicit and explicit attitudes, the ABC model of attitudes and cognitive dissonance. These video lessons and quizzes can also help you understand how attitudes are influenced by emotion.

Attitude Types and Theories - Chapter Summary

Begin your study of attitude types and theories with a lesson outlining the use of the ABC model to describe the affective, behavioral and cognitive components of attitudes. You can also compare implicit and explicit attitudes and learn about some of the methods used to measure them. Our experienced instructors also discuss how emotions influence others' attitudes, in addition to causes of cognitive dissonance and the ways in which individuals try to resolve it. This chapter covers the following topics:

  • The ABC model of attitudes
  • Implicit and explicit attitudes
  • Emotional influences on attitude and persuasion
  • The theory of cognitive dissonance

This short chapter includes everything you'll need to develop an understanding of attitude types and behaviors. Illustrated video lessons provide instruction that entertains as well as informs. The matching transcripts can help you quickly and easily review each lesson's main ideas, and the multiple-choice quizzes are there in case you want to check your mastery of these topics.

Chapter Practice Exam
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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