About This Chapter
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- Students who have fallen behind in understanding influential behaviors, attitudes and persuasion
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- Students who need an efficient way to learn about attitudes and persuasion
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How it works:
- Find videos in our course that cover what you need to learn or review.
- Press play and watch the video lesson.
- Refer to the video transcripts to reinforce your learning.
- Test your understanding of each lesson with short quizzes.
- Verify you're ready by completing the attitudes and persuasion chapter exam.
Why it works:
- Study Efficiently: Skip what you know, review what you don't.
- Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
- Be Ready on Test Day: Use the attitudes and persuasion chapter exam to be prepared.
- Get Extra Support: Ask our subject-matter experts any question about attitudes and persuasion. They're here to help!
- Study With Flexibility: Watch videos on any web-ready device.
Students will review:
This chapter helps students review the concepts in an attitudes and persuasion unit of a standard self in social psychology course. Topics covered include:
- Affect, behavior and cognition (ABC) model of attitudes
- Emotional influences on attitudes and persuasion
- Explicit and implicit attitudes
- Persuasive models and techniques
- Subliminal messages
- Theory of planned behavior
1. The ABC Model of Attitudes: Affect, Behavior & Cognition
Attitudes are an important topic of study for social psychologists. In this lesson, we define attitudes and discuss their three components as illustrated by the ABC Model: affective, behavioral and cognitive.
2. Implicit vs. Explicit Attitudes: Definition, Examples & Pros/Cons
In this lesson, we define and distinguish between implicit and explicit attitudes. We also identify various methods used to measure attitudes and the pros and cons of each.
3. Elaboration Likelihood Model of Persuasion: Central vs. Peripheral Route
The Elaboration Likelihood Model is discussed in this lesson, including the distinction between the central route and the peripheral route, examples of each route and when people are likely to take one route over the other.
4. How Emotion Influences Attitudes and Persuasion
Emotions can be used to induce attitude change in a number of ways. In this lesson, we discuss how they can be used within persuasive communication to illicit both short-term and long-term attitude change.
5. Types of Persuasion Techniques: How to Influence People
It's easy to underestimate just how frequently we are affected by persuasion techniques. In this lesson, we discuss four of the classics: low-balling, foot-in-the-door, door-in-the-face, and scarcity. We also define and discuss reactance theory in relation to scarcity.
6. Subliminal Messages: Definition, Examples & Validity
The use of subliminal messages - especially in advertising - has been controversial for decades. In this lesson, we define subliminal messages and discuss their validity using several examples of research conducted on the topic.
7. Attitude Inoculation: Definition, Explanation & Examples
Every day, other people try to persuade us into changing our attitudes and behavior. In this lesson, we discuss a couple of ways to resist persuasion - using attitude inoculation, in particular. We define attitude inoculation and explain how it can prevent attitude change in spite of persuasion efforts.
8. Theory of Planned Behavior: Definition, Examples & Usefulness
Most assume that our attitudes determine our behavior. However, according to the theory of planned behavior, there is more to predicting behavior than just knowing one's attitude. In this lesson, we discuss this theory and its usefulness in predicting actual behavior.
9. Deviance in Sociology: Definition, Theories & Examples
Deviance is defined as the recognized violation of cultural norms. Learn more about the definition and some of the major theories attached to deviance and test your knowledge with a quiz.
10. Attitude Formation Theory in Psychology
In psychology, there are three key theories that describe attitude formation. This lesson names the three founders of attitude formation while providing an overview of each theory.
11. Central Route to Persuasion: Definition & Examples
Did you know that many of your favorite commercials use the central route to persuasion to get you to buy products? Learn more about the central route to persuasion from examples, and test your knowledge with a quiz.
12. Peripheral Route to Persuasion: Definition & Overview
Have you ever purchased a product simply because your favorite celebrity endorsed it? If so, you were influenced by the peripheral route to persuasion. Learn more about this phenomenon and test your knowledge with a quiz.
13. Secondary Deviance: Definition & Examples
This lesson will cover secondary deviance as well as illustrate the difference between secondary deviance and primary deviance. Some examples of each will be given.
14. The Spotlight Effect in Psychology
Have you ever felt like everyone was watching you? If so, you may have experienced the spotlight effect. Learn more about the spotlight effect from examples. Then test your knowledge with a quiz.
15. Situational Attribution: Definition & Examples
In this lesson, we will discuss situational attribution. Learn all about situational attribution from examples. Then test what you have learned with a quiz.
16. Color Psychology: Tests & Experiments
Colors can have a big influence on our mood, behavior, and emotions. Complete this lesson to learn about color psychology and how scientists figure these things out.
17. What is Compliance in Psychology?
This lesson discusses compliance psychology - the study of why people agree to others' requests. We'll talk about the definition of compliance within psychology and discuss some famous experiments.
18. Egoism & Altruism
Egoism and altruism each occupy a side of the spectrum of social behavior and engagement. Through this lesson, you will learn what defines these concepts and explore some examples of how they operate in society.
19. How Advertising Targets Children
Children are the perfect targets for advertisers. They are not only impressionable but highly influential in regard to their parents. In this lesson, we will explore advertising directed at families. Test your knowledge afterward with a quiz.
20. What is Anti-Intellectualism?
What is anti-intellectualism, and how does it affect public policies in this country? This lesson answers these and other questions you might have about this attitude towards intellectual pursuits.
21. What is Willpower?
What is willpower? Are you born with a set amount of willpower, or is it possible to increase it? What outcomes are possible with larger amounts of willpower? This lesson goes over these and other aspects of this fascinating subject.
22. Nonverbal Signs of Aggression
Sometimes it's really easy to tell when someone is angry and other times it may be more difficult to spot. This lesson goes over some of the many potential nonverbal signs of aggression so you can better spot an angry person.
23. The Connection Between Low Self-Esteem & Bullying
We often hear that bullies have low self-esteem and therefore resort to bullying, but is this theory true? In this lesson, we'll learn the definitions of bullying and low self-esteem and how the two are connected.
24. Autism & Low Self-Esteem
In this lesson, you will learn about the issues with self-esteem particular to people on the autism spectrum. We will talk about some reasons why low self-esteem is common among children, teens, and adults with autism spectrum disorders, and how they and those around them can work to reverse the process and build a positive self-image.
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Other chapters within the Social Psychology: Help and Review course
- Introduction to Social Psychology: Help and Review
- Research Methods and Ethics: Help and Review
- Social Cognition & Perception: Help and Review
- The Self in a Social Context: Help and Review
- Group Decisions: Help and Review
- Attraction & Close Relationships: Help and Review
- Stereotypes, Prejudice, & Discrimination: Help and Review
- Applied Social Psychology: Help and Review