Ch 5: Attitudes and Persuasion: Homework Help

About This Chapter

The Attitudes and Persuasion chapter of this Social Psychology Homework Help course helps students complete their attitudes and persuasion homework and earn better grades. This homework help resource uses simple and fun videos that are about five minutes long.

How it works:

  • Identify which concepts are covered on your attitudes and persuasion homework.
  • Find videos on those topics within this chapter.
  • Watch fun videos, pausing and reviewing as needed.
  • Complete sample problems and get instant feedback.
  • Finish your attitudes and persuasion homework with ease!

Topics from your homework you'll be able to complete:

  • The ABC model of attitudes
  • Implicit vs. explicit attitudes
  • The central and peripheral routes in the elaboration likelihood model of persuasion
  • The influence of emotion on attitudes and persuasion
  • Types of persuasion techniques
  • Subliminal messages
  • Attitude inoculation
  • The theory of planned behavior

14 Lessons in Chapter 5: Attitudes and Persuasion: Homework Help
Test your knowledge with a 30-question chapter practice test
The ABC Model of Attitudes: Affect, Behavior & Cognition

1. The ABC Model of Attitudes: Affect, Behavior & Cognition

Attitudes are an important topic of study for social psychologists. In this lesson, we define attitudes and discuss their three components as illustrated by the ABC Model: affective, behavioral and cognitive.

Implicit vs. Explicit Attitudes: Definition, Examples & Pros/Cons

2. Implicit vs. Explicit Attitudes: Definition, Examples & Pros/Cons

In this lesson, we define and distinguish between implicit and explicit attitudes. We also identify various methods used to measure attitudes and the pros and cons of each.

Elaboration Likelihood Model of Persuasion: Central vs. Peripheral Route

3. Elaboration Likelihood Model of Persuasion: Central vs. Peripheral Route

The Elaboration Likelihood Model is discussed in this lesson, including the distinction between the central route and the peripheral route, examples of each route and when people are likely to take one route over the other.

How Emotion Influences Attitudes and Persuasion

4. How Emotion Influences Attitudes and Persuasion

Emotions can be used to induce attitude change in a number of ways. In this lesson, we discuss how they can be used within persuasive communication to illicit both short-term and long-term attitude change.

Types of Persuasion Techniques: How to Influence People

5. Types of Persuasion Techniques: How to Influence People

It's easy to underestimate just how frequently we are affected by persuasion techniques. In this lesson, we discuss four of the classics: low-balling, foot-in-the-door, door-in-the-face, and scarcity. We also define and discuss reactance theory in relation to scarcity.

Subliminal Messages: Definition, Examples & Validity

6. Subliminal Messages: Definition, Examples & Validity

The use of subliminal messages - especially in advertising - has been controversial for decades. In this lesson, we define subliminal messages and discuss their validity using several examples of research conducted on the topic.

Attitude Inoculation: Definition, Explanation & Examples

7. Attitude Inoculation: Definition, Explanation & Examples

Every day, other people try to persuade us into changing our attitudes and behavior. In this lesson, we discuss a couple of ways to resist persuasion - using attitude inoculation, in particular. We define attitude inoculation and explain how it can prevent attitude change in spite of persuasion efforts.

Theory of Planned Behavior: Definition, Examples & Usefulness

8. Theory of Planned Behavior: Definition, Examples & Usefulness

Most assume that our attitudes determine our behavior. However, according to the theory of planned behavior, there is more to predicting behavior than just knowing one's attitude. In this lesson, we discuss this theory and its usefulness in predicting actual behavior.

Merton's Strain Theory: Definition & Examples

9. Merton's Strain Theory: Definition & Examples

Robert Merton (1910-2003) argued that society may be set up in a way that encourages too much deviance. Learn more about Robert Merton's strain theory and test your knowledge with a quiz.

Low-Balling Technique in Psychology: Definition & Overview

10. Low-Balling Technique in Psychology: Definition & Overview

Have you ever agreed to purchase an item at an attractive price, only to end of paying much more for it than you initially intended? Learn more about the low-balling technique from examples and test your knowledge with a quiz.

Primary Deviance: Definition & Examples

11. Primary Deviance: Definition & Examples

In this lesson, we will define primary deviance and compare it with secondary deviance. We will look into various examples that display the sociological concept.

Terminal Values: Definition & Examples

12. Terminal Values: Definition & Examples

Terminal values are one of two types of values distinguished by social psychologist Milton Rokeach. In this lesson, you'll learn about terminal values through examples, and then test your knowledge with a brief quiz.

Self-Esteem Issues in Adults with ADHD

13. Self-Esteem Issues in Adults with ADHD

Approximately four percent of adults over the age of 18 have ADHD. This lesson will review adult ADHD, describe how it impacts self-esteem, and provide some suggestions for improving self-esteem.

Implicit Self-Esteem: Definition & Examples

14. Implicit Self-Esteem: Definition & Examples

Some people seem to have a better view of self than others. Why is that? This lesson talks about one possible reason called implicit self-esteem. The concept is defined, examples are provided, and pros and cons of this type of esteem are delineated.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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