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Ch 5: Attitudes and Persuasion in Social Psychology Lesson Plans

About This Chapter

The Attitudes and Persuasion in Social Psychology chapter of this course is designed to help you plan and teach about attitudinal models and persuasive techniques in your classroom. The video lessons, quizzes and transcripts can easily be adapted to provide your lesson plans with engaging and dynamic educational content. Make planning your course easier by using our syllabus as a guide.

Weekly Syllabus

Below is a sample breakdown of the Attitudes and Persuasion in Social Psychology chapter into a 5-day school week. Based on the pace of your course, you may need to adapt the lesson plan to fit your needs.

DayTopicsKey Terms and Concepts Covered
MondayABC model of attitudes: Definitions and examples Overview of the affect, behavior and cognition (ABC) model; explicit and implicit attitudes; measurement of attitudes
TuesdayElaboration likelihood model of persuasion,
Emotional influences on attitude and persuasion
Explanation of the elaboration likelihood model of persuasion, including examples of central and peripheral routes; effect of emotion and mood on attitudes and persuasion; effectiveness of fear appeals
WednesdayTypes of persuasion techniques,
Subliminal messages
Overview of the four main techniques used to influence people: low-balling, foot-in-the-door, door-in-the-face, scarcity and reactance theory;
Effectiveness of subliminal messages in influencing people
ThursdayAttitude inoculation: Definition and examples Definition of attitude inoculation; offsetting persuasive efforts and preventing changes in attitude
FridayTheory of planned behavior: Definition and examples Explanation of the theory of planned behavior, including its effectiveness in anticipating actual behavior

8 Lessons in Chapter 5: Attitudes and Persuasion in Social Psychology Lesson Plans
Test your knowledge with a 30-question chapter practice test
The ABC Model of Attitudes: Affect, Behavior & Cognition

1. The ABC Model of Attitudes: Affect, Behavior & Cognition

Attitudes are an important topic of study for social psychologists. In this lesson, we define attitudes and discuss their three components as illustrated by the ABC Model: affective, behavioral and cognitive.

Implicit vs. Explicit Attitudes: Definition, Examples & Pros/Cons

2. Implicit vs. Explicit Attitudes: Definition, Examples & Pros/Cons

In this lesson, we define and distinguish between implicit and explicit attitudes. We also identify various methods used to measure attitudes and the pros and cons of each.

Elaboration Likelihood Model of Persuasion: Central vs. Peripheral Route

3. Elaboration Likelihood Model of Persuasion: Central vs. Peripheral Route

The Elaboration Likelihood Model is discussed in this lesson, including the distinction between the central route and the peripheral route, examples of each route and when people are likely to take one route over the other.

How Emotion Influences Attitudes and Persuasion

4. How Emotion Influences Attitudes and Persuasion

Emotions can be used to induce attitude change in a number of ways. In this lesson, we discuss how they can be used within persuasive communication to illicit both short-term and long-term attitude change.

Types of Persuasion Techniques: How to Influence People

5. Types of Persuasion Techniques: How to Influence People

It's easy to underestimate just how frequently we are affected by persuasion techniques. In this lesson, we discuss four of the classics: low-balling, foot-in-the-door, door-in-the-face, and scarcity. We also define and discuss reactance theory in relation to scarcity.

Subliminal Messages: Definition, Examples & Validity

6. Subliminal Messages: Definition, Examples & Validity

The use of subliminal messages - especially in advertising - has been controversial for decades. In this lesson, we define subliminal messages and discuss their validity using several examples of research conducted on the topic.

Attitude Inoculation: Definition, Explanation & Examples

7. Attitude Inoculation: Definition, Explanation & Examples

Every day, other people try to persuade us into changing our attitudes and behavior. In this lesson, we discuss a couple of ways to resist persuasion - using attitude inoculation, in particular. We define attitude inoculation and explain how it can prevent attitude change in spite of persuasion efforts.

Theory of Planned Behavior: Definition, Examples & Usefulness

8. Theory of Planned Behavior: Definition, Examples & Usefulness

Most assume that our attitudes determine our behavior. However, according to the theory of planned behavior, there is more to predicting behavior than just knowing one's attitude. In this lesson, we discuss this theory and its usefulness in predicting actual behavior.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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