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- Discuss the ABC model of attitudes.
- Differentiate between implicit and explicit attitudes.
- Understand the elaboration likelihood model of persuasion.
- Explain how attitude and persuasion are influenced by emotion.
- Examine different types of persuasion techniques.
- Discuss the validity of subliminal messages.
- Provide examples of attitude inoculation.
- Describe the usefulness of the theory of planned behavior.
1. The ABC Model of Attitudes: Affect, Behavior & Cognition
Attitudes are an important topic of study for social psychologists. In this lesson, we define attitudes and discuss their three components as illustrated by the ABC Model: affective, behavioral and cognitive.
2. Implicit vs. Explicit Attitudes: Definition, Examples & Pros/Cons
In this lesson, we define and distinguish between implicit and explicit attitudes. We also identify various methods used to measure attitudes and the pros and cons of each.
3. Elaboration Likelihood Model of Persuasion: Central vs. Peripheral Route
The Elaboration Likelihood Model is discussed in this lesson, including the distinction between the central route and the peripheral route, examples of each route and when people are likely to take one route over the other.
4. How Emotion Influences Attitudes and Persuasion
Emotions can be used to induce attitude change in a number of ways. In this lesson, we discuss how they can be used within persuasive communication to illicit both short-term and long-term attitude change.
5. Types of Persuasion Techniques: How to Influence People
It's easy to underestimate just how frequently we are affected by persuasion techniques. In this lesson, we discuss four of the classics: low-balling, foot-in-the-door, door-in-the-face, and scarcity. We also define and discuss reactance theory in relation to scarcity.
6. Subliminal Messages: Definition, Examples & Validity
The use of subliminal messages - especially in advertising - has been controversial for decades. In this lesson, we define subliminal messages and discuss their validity using several examples of research conducted on the topic.
7. Attitude Inoculation: Definition, Explanation & Examples
Every day, other people try to persuade us into changing our attitudes and behavior. In this lesson, we discuss a couple of ways to resist persuasion - using attitude inoculation, in particular. We define attitude inoculation and explain how it can prevent attitude change in spite of persuasion efforts.
8. Theory of Planned Behavior: Definition, Examples & Usefulness
Most assume that our attitudes determine our behavior. However, according to the theory of planned behavior, there is more to predicting behavior than just knowing one's attitude. In this lesson, we discuss this theory and its usefulness in predicting actual behavior.
9. Foot-in-the-Door Technique: Definition, Effect & Examples
Have you ever agreed to a small request, only to later find yourself agreeing to a larger request from the same person? If so, you may have been a victim of the foot-in-the-door technique. Learn more about the foot-in-the-door technique from examples and test your knowledge with a quiz.
10. Persuasive Communication: Theories, Skills & Techniques
Persuasive communication can be an effective way to change the minds and behaviors of those with whom you disagree. In this lesson, you'll learn about cognitive dissonance theory and the rational model of persuasion and how to apply them.
11. What Is Industrial Organizational Psychology? - Definition, History & Topics
Industrial/Organizational Psychology takes the scientific study of human behavior and applies it to the workplace to increase employee, employer and consumer satisfaction. This lesson explains the history and current practices of the field and tests your understanding with a brief quiz.
12. Williams v. Florida: Case Summary & Importance
In this lesson, you will learn the background and overview of Williams v. Florida. You will learn about the Fifth and Sixth Amendments that are heavily discussed in this case, as well as the importance of Williams v. Florida. Following the lesson will be a brief quiz to test your knowledge.
13. The Sleeper Effect: Definition & Psychology
Once you know about the sleeper effect, you can understand a lot more about how persuasion works. This lesson will introduce you to the sleeper effect, how it works, and what researchers think about it.
14. Biography of Dr. William Moulton Marston
Dr. William Moulton Marston was an inventor, scientist, psychologist, writer, and comic book character creator, and has a long list of accomplishments for a relatively short life.
15. How to Deal with Frustration
Do you ever get frustrated at work or school? Someone says something wrong, or you are just having a bad day, and everything starts to get on your nerves? The following lesson will demonstrate ways you can handle this daily frustration.
16. Low Frustration Tolerance: Definition & Examples
This lesson will provide a definition of low frustration tolerance by, in part, contrasting it with high frustration tolerance. Rational versus irrational beliefs will be reviewed, and examples of low frustration tolerance will be provided.
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Other chapters within the Social Psychology: Tutoring Solution course
- Introduction to Social Psychology: Tutoring Solution
- Research Methods and Ethics: Tutoring Solution
- Social Cognition & Perception: Tutoring Solution
- The Self in a Social Context: Tutoring Solution
- Group Decisions: Tutoring Solution
- Attraction & Close Relationships: Tutoring Solution
- Stereotypes, Prejudice, & Discrimination: Tutoring Solution
- Applied Social Psychology: Tutoring Solution