Ch 5: Attitudes and Persuasion: Tutoring Solution

About This Chapter

The Attitudes and Persuasion chapter of this Social Psychology Tutoring Solution is a flexible and affordable path to learning about attitudes and persuasion. These simple and fun video lessons are each about five minutes long and they teach all of the concepts involving attitudes and persuasion required in a typical social psychology course.

How it works:

  • Begin your assignment or other social psychology work.
  • Identify the attitudes and persuasion concepts that you're stuck on.
  • Find fun videos on the topics you need to understand.
  • Press play, watch and learn!
  • Complete the quizzes to test your understanding.
  • As needed, submit a question to one of our instructors for personalized support.

Who's it for?

This chapter of our social psychology tutoring solution will benefit any student who is trying to learn about attitudes and persuasion and earn better grades. This resource can help students including those who:

  • Struggle with understanding the ABC model of attitudes, persuasion techniques, subliminal messages or any other attitudes and persuasion topic
  • Have limited time for studying
  • Want a cost effective way to supplement their psychology learning
  • Prefer learning psychology visually
  • Find themselves failing or close to failing their attitudes and persuasion unit
  • Cope with ADD or ADHD
  • Want to get ahead in social psychology
  • Don't have access to their psychology teacher outside of class

Why it works:

  • Engaging Tutors: We make learning about attitudes and persuasion simple and fun.
  • Cost Efficient: For less than 20% of the cost of a private tutor, you'll have unlimited access 24/7.
  • Consistent High Quality: Unlike a live psychology tutor, these video lessons are thoroughly reviewed.
  • Convenient: Imagine a tutor as portable as your laptop, tablet or smartphone. Learn about attitudes and persuasion on the go!
  • Learn at Your Pace: You can pause and rewatch lessons as often as you'd like, until you master the material.

Learning Objectives

  • Discuss the ABC model of attitudes.
  • Differentiate between implicit and explicit attitudes.
  • Understand the elaboration likelihood model of persuasion.
  • Explain how attitude and persuasion are influenced by emotion.
  • Examine different types of persuasion techniques.
  • Discuss the validity of subliminal messages.
  • Provide examples of attitude inoculation.
  • Describe the usefulness of the theory of planned behavior.

16 Lessons in Chapter 5: Attitudes and Persuasion: Tutoring Solution
Test your knowledge with a 30-question chapter practice test
The ABC Model of Attitudes: Affect, Behavior & Cognition

1. The ABC Model of Attitudes: Affect, Behavior & Cognition

Attitudes are an important topic of study for social psychologists. In this lesson, we define attitudes and discuss their three components as illustrated by the ABC Model: affective, behavioral and cognitive.

Implicit vs. Explicit Attitudes: Definition, Examples & Pros/Cons

2. Implicit vs. Explicit Attitudes: Definition, Examples & Pros/Cons

In this lesson, we define and distinguish between implicit and explicit attitudes. We also identify various methods used to measure attitudes and the pros and cons of each.

Elaboration Likelihood Model of Persuasion: Central vs. Peripheral Route

3. Elaboration Likelihood Model of Persuasion: Central vs. Peripheral Route

The Elaboration Likelihood Model is discussed in this lesson, including the distinction between the central route and the peripheral route, examples of each route and when people are likely to take one route over the other.

How Emotion Influences Attitudes and Persuasion

4. How Emotion Influences Attitudes and Persuasion

Emotions can be used to induce attitude change in a number of ways. In this lesson, we discuss how they can be used within persuasive communication to illicit both short-term and long-term attitude change.

Types of Persuasion Techniques: How to Influence People

5. Types of Persuasion Techniques: How to Influence People

It's easy to underestimate just how frequently we are affected by persuasion techniques. In this lesson, we discuss four of the classics: low-balling, foot-in-the-door, door-in-the-face, and scarcity. We also define and discuss reactance theory in relation to scarcity.

Subliminal Messages: Definition, Examples & Validity

6. Subliminal Messages: Definition, Examples & Validity

The use of subliminal messages - especially in advertising - has been controversial for decades. In this lesson, we define subliminal messages and discuss their validity using several examples of research conducted on the topic.

Attitude Inoculation: Definition, Explanation & Examples

7. Attitude Inoculation: Definition, Explanation & Examples

Every day, other people try to persuade us into changing our attitudes and behavior. In this lesson, we discuss a couple of ways to resist persuasion - using attitude inoculation, in particular. We define attitude inoculation and explain how it can prevent attitude change in spite of persuasion efforts.

Theory of Planned Behavior: Definition, Examples & Usefulness

8. Theory of Planned Behavior: Definition, Examples & Usefulness

Most assume that our attitudes determine our behavior. However, according to the theory of planned behavior, there is more to predicting behavior than just knowing one's attitude. In this lesson, we discuss this theory and its usefulness in predicting actual behavior.

Foot-in-the-Door Technique: Definition, Effect & Examples

9. Foot-in-the-Door Technique: Definition, Effect & Examples

Have you ever agreed to a small request, only to later find yourself agreeing to a larger request from the same person? If so, you may have been a victim of the foot-in-the-door technique. Learn more about the foot-in-the-door technique from examples and test your knowledge with a quiz.

Persuasive Communication: Theories, Skills & Techniques

10. Persuasive Communication: Theories, Skills & Techniques

Persuasive communication can be an effective way to change the minds and behaviors of those with whom you disagree. In this lesson, you'll learn about cognitive dissonance theory and the rational model of persuasion and how to apply them.

What Is Industrial Organizational Psychology? - Definition, History & Topics

11. What Is Industrial Organizational Psychology? - Definition, History & Topics

Industrial/Organizational Psychology takes the scientific study of human behavior and applies it to the workplace to increase employee, employer and consumer satisfaction. This lesson explains the history and current practices of the field and tests your understanding with a brief quiz.

Williams v. Florida: Case Summary & Importance

12. Williams v. Florida: Case Summary & Importance

In this lesson, you will learn the background and overview of Williams v. Florida. You will learn about the Fifth and Sixth Amendments that are heavily discussed in this case, as well as the importance of Williams v. Florida. Following the lesson will be a brief quiz to test your knowledge.

The Sleeper Effect: Definition & Psychology

13. The Sleeper Effect: Definition & Psychology

Once you know about the sleeper effect, you can understand a lot more about how persuasion works. This lesson will introduce you to the sleeper effect, how it works, and what researchers think about it.

Biography of Dr. William Moulton Marston

14. Biography of Dr. William Moulton Marston

Dr. William Moulton Marston was an inventor, scientist, psychologist, writer, and comic book character creator, and has a long list of accomplishments for a relatively short life.

How to Deal with Frustration

15. How to Deal with Frustration

Do you ever get frustrated at work or school? Someone says something wrong, or you are just having a bad day, and everything starts to get on your nerves? The following lesson will demonstrate ways you can handle this daily frustration.

Low Frustration Tolerance: Definition & Examples

16. Low Frustration Tolerance: Definition & Examples

This lesson will provide a definition of low frustration tolerance by, in part, contrasting it with high frustration tolerance. Rational versus irrational beliefs will be reviewed, and examples of low frustration tolerance will be provided.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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