Ch 5: Attitudes and Persuasion

About This Chapter

Watch video lessons, and learn about the different aspects of attitude and persuasion as it relates to social psychology. Quickly gauge your comprehension of attitudes and persuasion using the quizzes that accompany each lesson.

Attitudes and Persuasion - Chapter Summary and Learning Objectives

The attitude a person projects is not just a product of their personality. In fact, social psychology points out that persuasion, emotions and other factors can affect a person's attitude. Think about it. Have you ever had a bad day where you felt incredibly grumpy? What influenced your bad behavior? Did you just wake up grumpy? Chances are you didn't wake up feeling that way. More likely, you experienced or were exposed to things throughout your day that altered your mood until you were completely and utterly grumpy. This touches a little on what you will learn in this chapter. Some of the more specific things that you will learn include:

  • The ABC model of attitudes
  • The difference between implicit and explicit attitudes
  • Central and peripheral routes
  • The influence of emotions on attitude
  • Types of persuasion techniques
  • The use of subliminal messages

VideoObjective
The ABC Model of Attitudes: Affect, Behavior & Cognition Explore this model by looking at related examples.
Implicit vs. Explicit Attitudes: Definition, Examples & Pros/Cons Examine the definition and pros and cons of each type of attitude.
Elaboration Likelihood Model of Persuasion: Central vs. Peripheral Route Discover the distinction between the central route and the peripheral route and why people take one over the other.
How Emotion Influences Attitudes and Persuasion Research the influence of emotions on attitudes and persuasion.
Types of Persuasion Techniques: How to Influence People Learn about techniques like low-balling, foot-in-the-door, door-in-the-face and scarcity.
Subliminal Messages: Definition, Examples & Validity Study if subliminal messages are valid ways to influence people's thoughts and behaviors.
Attitude Inoculation: Definition, Explanation & Examples Analyze how attitude inoculation can prevent attitude changes in spite of persuasion efforts.
Theory of Planned Behavior: Definition, Examples & Usefulness Find out about the usefulness of predicting actual behavior as opposed to simple attitudes.

8 Lessons in Chapter 5: Attitudes and Persuasion
Test your knowledge with a 30-question chapter practice test
The ABC Model of Attitudes: Affect, Behavior & Cognition

1. The ABC Model of Attitudes: Affect, Behavior & Cognition

Attitudes are an important topic of study for social psychologists. In this lesson, we define attitudes and discuss their three components as illustrated by the ABC Model: affective, behavioral and cognitive.

Implicit vs. Explicit Attitudes: Definition, Examples & Pros/Cons

2. Implicit vs. Explicit Attitudes: Definition, Examples & Pros/Cons

In this lesson, we define and distinguish between implicit and explicit attitudes. We also identify various methods used to measure attitudes and the pros and cons of each.

Elaboration Likelihood Model of Persuasion: Central vs. Peripheral Route

3. Elaboration Likelihood Model of Persuasion: Central vs. Peripheral Route

The Elaboration Likelihood Model is discussed in this lesson, including the distinction between the central route and the peripheral route, examples of each route and when people are likely to take one route over the other.

How Emotion Influences Attitudes and Persuasion

4. How Emotion Influences Attitudes and Persuasion

Emotions can be used to induce attitude change in a number of ways. In this lesson, we discuss how they can be used within persuasive communication to illicit both short-term and long-term attitude change.

Types of Persuasion Techniques: How to Influence People

5. Types of Persuasion Techniques: How to Influence People

It's easy to underestimate just how frequently we are affected by persuasion techniques. In this lesson, we discuss four of the classics: low-balling, foot-in-the-door, door-in-the-face, and scarcity. We also define and discuss reactance theory in relation to scarcity.

Subliminal Messages: Definition, Examples & Validity

6. Subliminal Messages: Definition, Examples & Validity

The use of subliminal messages - especially in advertising - has been controversial for decades. In this lesson, we define subliminal messages and discuss their validity using several examples of research conducted on the topic.

Attitude Inoculation: Definition, Explanation & Examples

7. Attitude Inoculation: Definition, Explanation & Examples

Every day, other people try to persuade us into changing our attitudes and behavior. In this lesson, we discuss a couple of ways to resist persuasion - using attitude inoculation, in particular. We define attitude inoculation and explain how it can prevent attitude change in spite of persuasion efforts.

Theory of Planned Behavior: Definition, Examples & Usefulness

8. Theory of Planned Behavior: Definition, Examples & Usefulness

Most assume that our attitudes determine our behavior. However, according to the theory of planned behavior, there is more to predicting behavior than just knowing one's attitude. In this lesson, we discuss this theory and its usefulness in predicting actual behavior.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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