Ch 5: Attitudes and Persuasion

About This Chapter

Watch video lessons, and learn about the different aspects of attitude and persuasion as it relates to social psychology. Quickly gauge your comprehension of attitudes and persuasion using the quizzes that accompany each lesson.

Attitudes and Persuasion - Chapter Summary and Learning Objectives

The attitude a person projects is not just a product of their personality. In fact, social psychology points out that persuasion, emotions and other factors can affect a person's attitude. Think about it. Have you ever had a bad day where you felt incredibly grumpy? What influenced your bad behavior? Did you just wake up grumpy? Chances are you didn't wake up feeling that way. More likely, you experienced or were exposed to things throughout your day that altered your mood until you were completely and utterly grumpy. This touches a little on what you will learn in this chapter. Some of the more specific things that you will learn include:

  • The ABC model of attitudes
  • The difference between implicit and explicit attitudes
  • Central and peripheral routes
  • The influence of emotions on attitude
  • Types of persuasion techniques
  • The use of subliminal messages

VideoObjective
The ABC Model of Attitudes: Affect, Behavior & Cognition Explore this model by looking at related examples.
Implicit vs. Explicit Attitudes: Definition, Examples & Pros/Cons Examine the definition and pros and cons of each type of attitude.
Elaboration Likelihood Model of Persuasion: Central vs. Peripheral Route Discover the distinction between the central route and the peripheral route and why people take one over the other.
How Emotion Influences Attitudes and Persuasion Research the influence of emotions on attitudes and persuasion.
Types of Persuasion Techniques: How to Influence People Learn about techniques like low-balling, foot-in-the-door, door-in-the-face and scarcity.
Subliminal Messages: Definition, Examples & Validity Study if subliminal messages are valid ways to influence people's thoughts and behaviors.
Attitude Inoculation: Definition, Explanation & Examples Analyze how attitude inoculation can prevent attitude changes in spite of persuasion efforts.
Theory of Planned Behavior: Definition, Examples & Usefulness Find out about the usefulness of predicting actual behavior as opposed to simple attitudes.

8 Lessons in Chapter 5: Attitudes and Persuasion
Test your knowledge with a 30-question chapter practice test
The ABC Model of Attitudes: Affect, Behavior & Cognition

1. The ABC Model of Attitudes: Affect, Behavior & Cognition

Affect, behavior, and cognition are the three components of the ABC model of attitudes. Discover how the three differ from each other and how these individual components are developed.

Implicit vs. Explicit Attitudes: Definition, Examples & Pros/Cons

2. Implicit vs. Explicit Attitudes: Definition, Examples & Pros/Cons

Attitudes generally are categorized into one of two levels: explicit attitudes and implicit attitudes. Learn the definition, examples, advantages, and disadvantages of both levels, and discover how to measure each of the two kinds of attitudes.

Elaboration Likelihood Model of Persuasion: Central vs. Peripheral Route

3. Elaboration Likelihood Model of Persuasion: Central vs. Peripheral Route

The elaboration likelihood model is a psychological theory that explains how perspectives are formed and changed through persuasion communication. Learn about the elaboration likelihood model of persuasion, attitude change, the routes to persuasion (central & peripheral), and how to choose the correct route of persuasion for maximum effect.

How Emotion Influences Attitudes and Persuasion

4. How Emotion Influences Attitudes and Persuasion

Politicians and advertisers use emotion to influence the attitude and persuasion of others by invoking fear and creating mental shortcuts. Discover how emotions persuade attitude change, emotions as heuristics, and fear appeals.

Types of Persuasion Techniques: How to Influence People

5. Types of Persuasion Techniques: How to Influence People

Persuasion techniques are used to convince people to change their initial views or attitudes. Learn about the four most common types of persuasion techniques such as low-balling, foot-in-the-door, door-in-the-face, and scarcity and reactance theory.

Subliminal Messages: Definition, Examples & Validity

6. Subliminal Messages: Definition, Examples & Validity

Subliminal messages are concealed images or words that target unconscious thought and have the potential to impact behaviors and attitudes. Learn about subliminal messages through examples & definitions, the validity of real-world evidence vs. laboratory evidence, and the impact of subliminal messages on behavior.

Attitude Inoculation: Definition, Explanation & Examples

7. Attitude Inoculation: Definition, Explanation & Examples

Attitude inoculation is a technique used to make people 'immune' to attempts to change their attitude by first exposing them to small arguments against their position. Discover social psychologist William McGuire's experiments that helped develop the theory of attitude inoculation and the technique's effects.

Theory of Planned Behavior: Definition, Examples & Usefulness

8. Theory of Planned Behavior: Definition, Examples & Usefulness

A person's attitude, their perceived control of how they choose to act, and the norms of society can predict their intentions, which can then be used to predict their behavior. Discover the definition, examples, and usefulness of the theory of planned behavior.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

Earning College Credit

Did you know… We have over 220 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Support