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Ch 6: Audience & Argument in Written Communication

About This Chapter

Deepen your understanding of your audience and structuring an argument in written communications by utilizing this chapter's short lessons, mini quizzes and practice exam. These study resources make the process of preparing for an upcoming test or certification exam easy and effective.

Audience & Argument in Written Communication - Chapter Summary

Entertaining lessons in this chapter closely examine persuasive essays, how to engage readers, ways to connect with an audience and more. Use these lessons to ensure you fully understand the basics of audience and argument in written communication. By the end of this chapter, you will be ready to:

  • Define and share examples of audience in writing
  • Detail how to determine the best readers or audience for an essay
  • Explain the process of connecting with an audience through writing
  • List components of persuasive essays
  • Describe how to structure an argument in an essay
  • Discuss ways to engage readers by picking and developing an appeal

Access the lessons in this chapter as short videos that average about 8 minutes each or as full transcripts you can read online or print. Clickable timelines located below the videos let you skip to key topics without watching them in full. If you develop questions about specific concepts while viewing the lessons, feel free to submit them to our experts. When ready, check your knowledge of audience and argument in written communication by taking short quizzes and a practice exam.

6 Lessons in Chapter 6: Audience & Argument in Written Communication
Test your knowledge with a 30-question chapter practice test
What is Audience in Writing? - Definition & Examples

1. What is Audience in Writing? - Definition & Examples

In this lesson, you'll learn what an audience in writing is and see how knowing your audience can make your writing clearer and more interesting. Take a look at some examples, and then test your knowledge with a quiz.

How to Determine the Best Audience or Readers for an Essay

2. How to Determine the Best Audience or Readers for an Essay

Who should be reading this? Not every essay can be enjoyed by everyone equally. How do you know who is the best target for an essay? This lesson will help you figure that out.

Connecting With Your Audience Through Writing

3. Connecting With Your Audience Through Writing

Connecting with your audience through writing is a necessity in the work place in order to garner the needed response. Investigating the audience's background and enabling certain steps will position your message to deliver the greatest impact.

What Is a Persuasive Essay? - Writing & Components

4. What Is a Persuasive Essay? - Writing & Components

Persuasive essays can be powerful tools when making a case for change. In this lesson, we'll examine persuasive essays, including what they are, what makes them different from other essays, and how to write them.

How to Structure an Argument in Your Essay

5. How to Structure an Argument in Your Essay

When you write a persuasive essay, it's important to think about how you'll construct your argument, from how you'll arrange your major points to how and where you'll refute opposing views. This video covers some of the basics for structuring an argument.

How to Engage Readers by Picking and Developing an Appeal

6. How to Engage Readers by Picking and Developing an Appeal

There are three types of appeals that you can use in your persuasive writing to make your arguments more effective. In this video, you'll learn about logical, ethical, and emotional appeals as well as how to use them.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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