About This Chapter
Audience & Argument in Written Communication - Chapter Summary
Entertaining lessons in this chapter closely examine persuasive essays, how to engage readers, ways to connect with an audience and more. Use these lessons to ensure you fully understand the basics of audience and argument in written communication. By the end of this chapter, you will be ready to:
- Define and share examples of audience in writing
- Detail how to determine the best readers or audience for an essay
- Explain the process of connecting with an audience through writing
- List components of persuasive essays
- Describe how to structure an argument in an essay
- Discuss ways to engage readers by picking and developing an appeal
Access the lessons in this chapter as short videos that average about 8 minutes each or as full transcripts you can read online or print. Clickable timelines located below the videos let you skip to key topics without watching them in full. If you develop questions about specific concepts while viewing the lessons, feel free to submit them to our experts. When ready, check your knowledge of audience and argument in written communication by taking short quizzes and a practice exam.
1. What is Audience in Writing? - Definition & Examples
In this lesson, you'll learn what an audience in writing is and see how knowing your audience can make your writing clearer and more interesting. Take a look at some examples, and then test your knowledge with a quiz.
2. How to Determine the Best Audience or Readers for an Essay
Who should be reading this? Not every essay can be enjoyed by everyone equally. How do you know who is the best target for an essay? This lesson will help you figure that out.
3. Connecting With Your Audience Through Writing
Connecting with your audience through writing is a necessity in the work place in order to garner the needed response. Investigating the audience's background and enabling certain steps will position your message to deliver the greatest impact.
4. What Is a Persuasive Essay? - Writing & Components
Persuasive essays can be powerful tools when making a case for change. In this lesson, we'll examine persuasive essays, including what they are, what makes them different from other essays, and how to write them.
5. How to Structure an Argument in Your Essay
When you write a persuasive essay, it's important to think about how you'll construct your argument, from how you'll arrange your major points to how and where you'll refute opposing views. This video covers some of the basics for structuring an argument.
6. How to Engage Readers by Picking and Developing an Appeal
There are three types of appeals that you can use in your persuasive writing to make your arguments more effective. In this video, you'll learn about logical, ethical, and emotional appeals as well as how to use them.
Earning College Credit
Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.
To learn more, visit our Earning Credit Page
Transferring credit to the school of your choice
Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.
Other chapters within the WEST-B Reading, Writing & Mathematics: Practice & Study Guide course
- Finding the Main Idea of Reading Passages
- Understanding Reading Selections
- Evaluating Written Arguments
- Point of View, Tone & Meaning
- Figurative Language & Expressions
- Organizing an Essay
- Essay Revision Strategies
- Parts of Speech & Writing Conventions
- Grammar & Sentence Structure
- Working with Fractions & Mixed Numbers
- Decimals, Percents & Operations
- Measurement Concepts & Application
- Basic Geometry Overview
- Properties & Applications of Triangles in Geometry
- Measuring Closed Figures & 3D Shapes
- Probability, Statistics & Evaluating Data
- Sequences & Algebraic Expressions
- Linear Equation Basics
- Properties of Equality
- Logical Problem Solving in Mathematics
- WEST-B Reading, Writing & Mathematics Flashcards