Ch 5: Audience & Purpose in Writing

About This Chapter

Use these lessons to refresh your knowledge of strategies for organizing your writing. Let our videos and quizzes help you brush up on your skills in deciding on your writing's purpose, composing a thesis and determining your audience.

Audience & Purpose in Writing - Chapter Summary

Brush up on strategies for organizing your writing by deciding what the writing's purpose is and who the audience will be. This chapter's lessons look at how to organize various types of writing. Our instructors will explain how to craft a winning introduction through a solid thesis statement and an appeal to your audience.

Another lesson looks at tone and purpose in the body of the essay, as well as how to write for your audience. When you've watched all these lessons, you should be prepared to:

  • Consider task, purpose and audience when deciding how to organize your writing
  • Understand several types of writing and how they are used
  • Develop a thesis and gain the interest of the audience through your essay's introduction
  • Explain the importance of purpose, tone and audience in essays
  • Tailor your writing to a specific audience

You can watch our lessons on a computer or mobile device, anytime you have a few minutes to devote to study. The quizzes that follow each lesson allow you to assess your learning, and video tags make it simple to locate passages that require further study.

5 Lessons in Chapter 5: Audience & Purpose in Writing
Test your knowledge with a 30-question chapter practice test
Choosing How to Organize Your Writing: Task, Purpose & Audience

1. Choosing How to Organize Your Writing: Task, Purpose & Audience

By following a series of tasks, making sure to decide upon our purpose for writing and tailoring the paper to our audience, we can write stronger essays and reports. Watch this lesson to find out how to do these things.

Organizational Patterns for Writing: Purpose and Types

2. Organizational Patterns for Writing: Purpose and Types

Ever read a piece of writing and simply not understand the message? Knowing the structure of the writing will often help you understand it. Watch this video lesson to learn about structure of writing.

Essay Introduction: Write a Thesis and Capture Your Audience

3. Essay Introduction: Write a Thesis and Capture Your Audience

We'll look at the importance of the introductory paragraph and engaging your audience through the use of attention getters, a bridge, and an arguable thesis. Three of the most common attention getters are specifically defined, and examples are provided in this lesson.

Tone, Audience & Purpose in Essays

4. Tone, Audience & Purpose in Essays

What is tone? How do you create a tone within an essay? Watch this video lesson to learn how writing with a specific audience and purpose in mind will help you to achieve an appropriate tone.

Writing for Your Audience

5. Writing for Your Audience

By understanding some fundamental characteristics about your audience, you can write more effectively and be in better control of how well your writing is received by that audience. This video explains the basic points that you should consider in order to provide more informative and more persuasive essays for your readers.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.