About This Chapter
Who's It For?
Anyone who needs help learning or mastering content strategy material will benefit from the lessons in this chapter. There is no faster or easier way to learn different content strategies. Among those who would benefit are:
- Students who have fallen behind in understanding basic content strategies
- Students who struggle with learning disabilities or learning differences, including autism and ADHD
- Students who prefer multiple ways of learning about marketing (visual or auditory)
- Students who have missed class time and need to catch up
- Students who need an efficient way to learn about content strategy
- Students who struggle to understand their teachers
- Students who attend schools without extra marketing learning resources
How It Works:
- Find lessons in our course that cover what you need to learn or review.
- Watch the video or read through the text lesson.
- Refer to the transcripts or specific lesson sections to reinforce your learning.
- Test your understanding of each lesson with short quizzes.
- Verify you're ready by completing the Basics of Content Strategy chapter exam.
Why It Works:
- Study Efficiently: Skip what you know, review what you don't.
- Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
- Be Ready on Test Day: Use the Basics of Content Strategy chapter exam to be prepared.
- Get Extra Support: Ask our subject-matter experts any marketing question. They're here to help!
- Study With Flexibility: Watch videos and read text lessons on any web-ready device.
Students Will Review:
This chapter helps students review the concepts in a content strategy unit of a standard marketing course. Topics include:
- The differences betweem macro and micro content
- The elements of a web content strategy
- Types of marketing communication strategies
- Marketing communications planning and strategy development
- Writing a marketing communications plan
- Examples of content farms
- Micro content strategy
- The differences between SEO and SEM
1. Micro Content vs. Macro Content
Do you have 60 seconds to watch a short video? What about 10 minutes to read an informative blog post? If you answered 'yes' to both, you're in tune with both micro and macro content. We'll examine both in this lesson.
2. Developing a Marketing Communications Strategy
Learn more about the importance of a marketing communication strategy and how to develop one for your business. This is an important strategy to use in the growth of any business. Develop a marketing plan following the steps mentioned in this lesson.
3. Marketing Communications Plan: Definition & Example
Letting others know about a new product or service might sound easy, but actually doing it can be quite a challenge. A marketing communications plan can help execute an effective strategy for doing this. This lesson will define what a marketing communications plan is and provide some examples.
4. How to Write a Marketing Communications Plan
A marketing communications plan is a document that guides the effort of the marketing department throughout the year. In this lesson, you'll learn more about how to compile a marketing communications plan to reach your customers.
5. What are Content Farms? - Definition & Examples
Content farming doesn't involve any crops, but it does involve producing crops of content. In this lesson, we'll take a closer look at content farms and a few examples of sites that have been identified this way.
6. Micro Content: Definition, Examples & Strategy
Want to keep your marketing short and sweet? Micro content is where it's at! In this lesson, we'll talk more about what micro content is, how you can work it and take a look at a couple brands maximizing the strategy.
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Other chapters within the Marketing Overview: Help & Review course
- Advertising Basics
- Basics of Digital Marketing
- Basics of Mobile Advertising
- Basics of Rural Marketing
- Basics of Selling for Marketing
- Basics of Shopper Marketing
- Basics of Social Media Marketing
- Basics of Visual Marketing
- Basics of Yield Management
- Concepts in Marketing
- Intro to Affiliate Marketing
- Intro to B2G, B2B and C2B Marketing
- Intro to Green Marketing
- Intro to Inbound Marketing
- Intro to Marketing Strategies
- Intro to Relationship Marketing
- Overview of Email Marketing
- Overview of Online Advertising
- Types of Marketing Overview
- Basics of Marketing Research
- Interviewing & Surveying in Marketing Research
- Data Collection for Marketing Research
- Marketing Research Data Analysis
- Creating a Marketing Research Report
- Behavioral Economics & Heuristics