Ch 2: Basics of Content Strategy

About This Chapter

Take a look at these bite-sized marketing lessons and quizzes to review basic content strategies. You'll be able to access these study resources at any time, and they can benefit any student who needs to improve their content strategy knowledge for exams and homework assignments.

Who's It For?

Anyone who needs help learning or mastering content strategy material will benefit from the lessons in this chapter. There is no faster or easier way to learn different content strategies. Among those who would benefit are:

  • Students who have fallen behind in understanding basic content strategies
  • Students who struggle with learning disabilities or learning differences, including autism and ADHD
  • Students who prefer multiple ways of learning about marketing (visual or auditory)
  • Students who have missed class time and need to catch up
  • Students who need an efficient way to learn about content strategy
  • Students who struggle to understand their teachers
  • Students who attend schools without extra marketing learning resources

How It Works:

  • Find lessons in our course that cover what you need to learn or review.
  • Watch the video or read through the text lesson.
  • Refer to the transcripts or specific lesson sections to reinforce your learning.
  • Test your understanding of each lesson with short quizzes.
  • Verify you're ready by completing the Basics of Content Strategy chapter exam.

Why It Works:

  • Study Efficiently: Skip what you know, review what you don't.
  • Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
  • Be Ready on Test Day: Use the Basics of Content Strategy chapter exam to be prepared.
  • Get Extra Support: Ask our subject-matter experts any marketing question. They're here to help!
  • Study With Flexibility: Watch videos and read text lessons on any web-ready device.

Students Will Review:

This chapter helps students review the concepts in a content strategy unit of a standard marketing course. Topics include:

  • The differences betweem macro and micro content
  • The elements of a web content strategy
  • Types of marketing communication strategies
  • Marketing communications planning and strategy development
  • Writing a marketing communications plan
  • Examples of content farms
  • Micro content strategy
  • The differences between SEO and SEM

6 Lessons in Chapter 2: Basics of Content Strategy
Test your knowledge with a 30-question chapter practice test
Micro Content vs. Macro Content

1. Micro Content vs. Macro Content

Do you have 60 seconds to watch a short video? What about 10 minutes to read an informative blog post? If you answered 'yes' to both, you're in tune with both micro and macro content. We'll examine both in this lesson.

Developing a Marketing Communications Strategy

2. Developing a Marketing Communications Strategy

Learn more about the importance of a marketing communication strategy and how to develop one for your business. This is an important strategy to use in the growth of any business. Develop a marketing plan following the steps mentioned in this lesson.

Marketing Communications Plan: Definition & Example

3. Marketing Communications Plan: Definition & Example

Letting others know about a new product or service might sound easy, but actually doing it can be quite a challenge. A marketing communications plan can help execute an effective strategy for doing this. This lesson will define what a marketing communications plan is and provide some examples.

How to Write a Marketing Communications Plan

4. How to Write a Marketing Communications Plan

A marketing communications plan is a document that guides the effort of the marketing department throughout the year. In this lesson, you'll learn more about how to compile a marketing communications plan to reach your customers.

What are Content Farms? - Definition & Examples

5. What are Content Farms? - Definition & Examples

Content farming doesn't involve any crops, but it does involve producing crops of content. In this lesson, we'll take a closer look at content farms and a few examples of sites that have been identified this way.

Micro Content: Definition, Examples & Strategy

6. Micro Content: Definition, Examples & Strategy

Want to keep your marketing short and sweet? Micro content is where it's at! In this lesson, we'll talk more about what micro content is, how you can work it and take a look at a couple brands maximizing the strategy.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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