Ch 1: Basics of Data Science for Marketing

About This Chapter

Our corporate training chapter features lessons on the basics of data science for marketing. Use these helpful resources to train your employees on these concepts and then utilize the self-assessment quizzes included to test their knowledge.

Basics of Data Science for Marketing - Chapter Summary

Working with your employees on the basics of data science for marketing is easy when you have the help of our insightful corporate training chapter. The lessons cover trends in data science and the evolution of data science and marketing. Encourage your employees to study these lessons or the entire chapter at their convenience, either from home or work via computers or mobile devices.

How It Helps

  • Provides knowledge: After reviewing this chapter, your teams should understand data science for marketing and the business applications of data science.
  • Keeps everyone on the same page: Even if your employees work different schedules in several different locations, this mobile-friendly chapter can be accessed anywhere at any time.
  • Engenders confidence: Ensure your marketing teams and others understand these data science concepts so they can confidently make decisions and fulfill their job responsibilities.

Skills Covered

Use this helpful chapter to make sure your employees can:

  • Identify technology's impact on marketing and marketers
  • Discuss the evolution of data science and marketing
  • Outline the benefits and challenges of data science for marketing
  • Explain trends in data science
  • Detail the business applications of data science
  • Describe the effects of marketing strategy, analytics and decision-making on each other

6 Lessons in Chapter 1: Basics of Data Science for Marketing
Test your knowledge with a 30-question chapter practice test
Technology's Impact on Marketing and Marketers

1. Technology's Impact on Marketing and Marketers

How does technology impact marketing and marketers? In this lesson, you will gain a better understanding of technology, marketing and marketers and of how each one impacts the other.

The Evolution of Data Science & Marketing

2. The Evolution of Data Science & Marketing

In this lesson, we'll define data science and you'll learn how information technology, instant communication, and access to big data impacts marketing data science. We'll also discuss how the new possibilities of marketing data science using artificial intelligence and machine learning.

Data Science for Marketing: Benefits & Challenges

3. Data Science for Marketing: Benefits & Challenges

How can marketing departments use data science to help guide them? In this lesson, we'll look at what data science is, how it is used in marketing, and some of the benefits and limitations of using data science in marketing.

Trends in Data Science for Marketing

4. Trends in Data Science for Marketing

In this lesson, we'll define data science and discuss its integration with marketing. You'll learn about the trends and results associated with marketing data science.

Business Applications of Data Science in Marketing

5. Business Applications of Data Science in Marketing

In this lesson, we'll define marketing data science. You'll learn how marketing data science impacts consumer preferences, revenue opportunities and asset management.

Impact of Marketing Strategy, Decision-Making & Analytics on Each Other

6. Impact of Marketing Strategy, Decision-Making & Analytics on Each Other

In this lesson, we'll explore the integration of marketing, analytics and insights to establish a successful marketing plan. We'll also identify companies that have employed these strategies to increase sales, customer satisfaction and efficiency.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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