About This Chapter
Basics of Imagemaking - Chapter Summary
Our corporate training chapter on the basics of imagemaking contains lessons and quizzes on these subjects that you can share with your employees. The applications of denotative imagemaking and duct tape prints are addressed. The chapter can be used with your employees in a group setting or accessed personally on their portable devices or computers.
How It Helps
- Compares techniques: Different imagemaking techniques are compared in these lessons, including connotative, denotative and printing with objects.
- Explains applications: Your employees can learn the various applications and approaches associated with imagemaking.
- Encourages expertise: When your employees understand imagemaking and the techniques needed to create them, they'll be more capable of executing their duties.
Once you've assigned this chapter to your employees, they should be able to:
- Define imagemaking in graphic design
- Outline the applications of denotative and connotative imagemaking
- Explain the approach of the imagemaking process
- Implement the process of printing with objects as an imagemaking technique
- Outline the duct tape print technique
1. Imagemaking in Graphic Design: Definition & Importance
Are you attracted to colorful pictures? Fields like advertising use images to sell products and services. But who designs those images? In this lesson, learn about image-making and its importance to graphic design.
2. Denotative Imagemaking: Definition & Applications
How do advertisers get our attention? Sometimes, they use appealing images to display their products. In this lesson, learn what denotative image making is and learn how it is used in design.
3. Connotative Imagemaking: Definition & Applications
How do advertisers catch your eye? They use different kinds of images, and some might tell stories. In this lesson, learn what connotative image-making is and explore how it is used.
4. The Imagemaking Process: Approach & Techniques
In this lesson, we'll look at three key approaching to imagemaking in graphic design: process-driven, iteration, and generation. We'll also look at a few techniques to get you out of a creative rut and breathe new life into your work.
5. Printing With Objects as an Imagemaking Technique
In this lesson, we'll discuss the use of objects in image making. We'll discuss how to make prints by stamping, stenciling, scanning, and rubbing. The wider the range of techniques at your disposal, the more versatile a graphic designer you will be.
6. Duct Tape Prints as an Imagemaking Technique
In this lesson, we'll discuss the use of tape in image-making techniques. We'll describe, step by step, how to make a print using a duct tape template. We'll also discuss other ways to use duct tape and other tapes in graphic design.
7. Improvised Light Table as an Imagemaking Technique
In this lesson, we'll introduce a fascinating piece of equipment used by artists and graphic designers: the light table. Find out what it can do for your compositions, as well as how to improvise or build your own.
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Other chapters within the Fundamentals of Graphic Design course
- Introduction to Graphic Design
- Basic Graphic Design Elements
- Basics of Design Principles
- Typography in Graphic Design
- Shape in Graphic Design
- Color in Graphic Design
- Graphic Design Composition
- Photography in Graphic Design
- Web Design Basics
- Logos & Brand Identity
- Introduction to Adobe Design Programs