About This Chapter
Basics of Personal Branding - Chapter Summary
Work through this convenient skill development chapter to learn the basics of personal branding. After examining the importance of personal brand building, our instructors take a look at the ways in which an individual's personal traits can be used to craft an authentic personal brand.
Following each lesson is a short quiz to help you retain the information you study. These resources are available 24/7, and they can be accessed on any device that has an Internet connection. You can also monitor your progress throughout the chapter from your course dashboard.
How It Helps
If you're a working professional who needs to grsp the basics of personal branding, this chapter is for you! Developing and growing your personal brand is crucial for advancing your career and expanding your professional network, and by applying the basics of personal branding, you can become more attractive to potential employers or clients.
When you're finished with the chapter, you'll be able to:
- Explain why it's important to build an authentic personal brand
- Assess the relationship between self-concept and personal brand building
- Discuss how your strengths and weaknesses relate to your personal brand
1. Importance of Building an Authentic Personal Brand
A personal brand will help you grow in your career. But, how important is it, and what should it include? In this lesson, we examine the importance of building an authentic personal brand.
2. Self-Concept & Building a Personal Brand
How you view yourself and how others view you are related. In this lesson, we'll look at self-concept and how to use it to build a personal brand that reflects the true you and makes you competitive in the workforce.
3. Personal Brand: Recognizing Your Strengths & Weaknesses
How do people perceive you? How can you make it so that employers see your strengths? In this lesson, we'll look at how to assess your strengths and weaknesses to build a powerful personal brand.
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