Ch 1: Basics of Personal Branding

About This Chapter

For an overview of personal branding basics, take a look at this useful online chapter. You'll quickly master the basics of personal branding, which can help you advance your career and grow your professional network.

Basics of Personal Branding - Chapter Summary

Work through this convenient skill development chapter to learn the basics of personal branding. After examining the importance of personal brand building, our instructors take a look at the ways in which an individual's personal traits can be used to craft an authentic personal brand.

Following each lesson is a short quiz to help you retain the information you study. These resources are available 24/7, and they can be accessed on any device that has an Internet connection. You can also monitor your progress throughout the chapter from your course dashboard.

How It Helps

If you're a working professional who needs to grsp the basics of personal branding, this chapter is for you! Developing and growing your personal brand is crucial for advancing your career and expanding your professional network, and by applying the basics of personal branding, you can become more attractive to potential employers or clients.

Skills Covered

When you're finished with the chapter, you'll be able to:

  • Explain why it's important to build an authentic personal brand
  • Assess the relationship between self-concept and personal brand building
  • Discuss how your strengths and weaknesses relate to your personal brand

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the Building a Personal Brand course