Ch 8: Basics of Social Media Marketing

Who's It For?

Anyone who needs help learning or mastering social media marketing concepts will benefit from the lessons in this chapter. There is no faster or easier way to learn about social media marketing techniques, strategies and best practices. Among those who would benefit are:

• Students who have fallen behind in understanding the basic social media marketing concepts
• Students who struggle with learning disabilities or learning differences, including autism and ADHD
• Students who prefer multiple ways of learning about marketing (visual or auditory)
• Students who have missed class time and need to catch up
• Students who need an efficient way to learn about social media marketing
• Students who struggle to understand their teachers
• Students who attend schools without extra marketing learning resources

How It Works:

• Find lessons in our course that cover what you need to learn or review.
• Watch the video or read through the text lesson.
• Refer to the transcripts or specific lesson sections to reinforce your learning.
• Test your understanding of each lesson with short quizzes.
• Verify you're ready by completing the Basics of Social Media marketing chapter exam.

Why It Works:

• Study Efficiently: Skip what you know, review what you don't.
• Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
• Be Ready on Test Day: Use the Basics of Social Media Marketing chapter exam to be prepared.
• Get Extra Support: Ask our subject-matter experts any marketing question. They're here to help!
• Study With Flexibility: Watch videos and read text lessons on any web-ready device.

Students Will Review:

This chapter helps students review the concepts in a social media marketing unit of a standard marketing course. Topics include:

• The life and career of Karen Civil
• Techniques for social media optimization
• Strategies for social media video marketing
• Definition common strategies and factors of social push and pull
• Corporate blog designs and strategy
• Best practices for corporate blogging