About This Chapter
Who's It For?
Anyone who needs help learning or mastering yield management material will benefit from the lessons in this chapter. There is no faster or easier way to learn about basic yield management concepts. Among those who would benefit are:
- Students who have fallen behind in understanding yield management
- Students who struggle with learning disabilities or learning differences, including autism and ADHD
- Students who prefer multiple ways of learning about marketing (visual or auditory)
- Students who have missed class time and need to catch up
- Students who need an efficient way to learn about yield management
- Students who struggle to understand their teachers
- Students who attend schools without extra marketing learning resources
How It Works:
- Find lessons in our course that cover what you need to learn or review.
- Watch the video or read through the text lesson.
- Refer to the transcripts or specific lesson sections to reinforce your learning.
- Test your understanding of each lesson with short quizzes.
- Verify you're ready by completing the Basics of Yield Management chapter exam.
Why It Works:
- Study Efficiently: Skip what you know, review what you don't.
- Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
- Be Ready on Test Day: Use the Basics of Yield Management chapter exam to be prepared.
- Get Extra Support: Ask our subject-matter experts any marketing question. They're here to help!
- Study With Flexibility: Watch videos and read text lessons on any web-ready device.
Students Will Review:
This chapter helps students review the concepts in a yield management unit of a standard marketing course. Topics include:
- The definition of yield management
- The pros and cons of yield management
- Effective yield management strategies and techniques
- Yield management calculations
- The role of yield management in the airline and hotel industries
1. What is Yield Management? - Definition, Concept & Examples
Yield management is a variable pricing strategy based on anticipating and influencing consumer behavior. The goal is to maximize revenue from a fixed, time-limited resource such as airline seats, hotel room reservations, or advertising inventory.
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