About This Chapter
Beginning Steps in Business Writing - Chapter Summary
This chapter's lessons explore the reasons for business writing, as well as how to choose the best method and how to write for a specific target audience. By offering this corporate training in business writing, you can help employees understand its purpose and importance. They can study topics including:
- Purpose of writing in business
- Types of writing for business
- How to adapt the message to specific audiences
- Ways to determine the purpose of the message
These lessons are short, averaging about five minutes each, and your employees can watch on a computer or mobile device. Lesson quizzes assess learning and provide springboards for discussion, and the chapter exam verifies that concepts have been understood.
How It Helps
- Promotes professionalism: Employees who are well trained in business communications enhance your organization's professional reputation among clients and the public.
- Increased efficiency:Understanding the components of effective business writing, as well as how to determine the best method of conveying the message, can save time for your employees by making it easier to compose business communications.
- Develops awareness:By knowing the reasons for business correspondence and understanding what message they are trying to convey, employees of your company will be able to target their writing to the right audience.
After watching these lessons, employees should be prepared to:
- Explain how to write effective business e-mails, letters, memos and announcements
- Discuss the importance of communicating in a professional manner
- Analyze the recipients and tailor the message to them
- Determine the purpose of their message
1. What is Effective Business Communication?
Effective business communication is essential in the business world. This lesson will discuss how to make sure you are effectively communicating in business writing.
2. Practical Application: Components of Effective Business Communication Infographic
Effective business communication is essential in the modern day workplace. This infographic will help you keep track of several key components of this type of communication and how to use them in your own role in the workplace.
3. Analyzing Your Audience and Adapting Your Message: Purpose, Process & Strategy
In order for a message to be effective, it has to be impactful, clear and relatable to an audience. Learn about some key steps to analyzing an audience in order to identity the correct way to deliver and write a message.
4. Analyzing Your Audience and Adapting Your Message: Scenario & Application
In the lesson Analyzing Your Audience and Adapting Your Message: Purpose, Process & Strategy, you learned some key steps to analyzing your audience to best identify how to deliver and write a message. Here, you will apply this knowledge to scenarios both hypothetical and from your own workplace.
5. Determining the Purpose of Your Message: Inform, Persuade & Good Will
Determining the purpose of your message is the first step in deciding what you want to say and how you want to say it. It is essential to choose whether to inform, persuade or offer goodwill via a message in the workplace.
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