About This Chapter
Building Email Marketing Lists - About This Chapter
An effective marketing campaign is nothing without a wealth of targets. These lessons cover how to create a list of potential clients and how use technology to grow your list of targets. In these lessons, you'll learn things like:
- Why a email list is essential
- How important an opt in list is
- Steps for opting out of an email list
- Ways smartphones, QR codes, blogs and social media can be used to grow email lists
1. The Importance of Building an Email List
Businesses and individuals use email lists in a variety of ways. In this lesson, we'll explore what email lists are and their importance, offline methods you can use to build your lists, and how to avoid email churn and fatigue.
2. How to Grow an Opt-In Email List
Email marketing is a fast, inexpensive, and effective way to market your company or organization. Having an opt-in email list ensures people want to receive your message and are more likely to respond.
3. Opt-Out Procedures for Email Marketing
Email marketing is a great way to stay connected and communicate with your customers. However, before you get started, there are a few things to know about opt-out procedures and using email marketing.
4. Using Technology to Grow Email Lists
Email lists are essential for recruiting and retaining customers, and technology puts even more people within reach. Learn how today's companies are using technological methods like QR codes, lightboxes, and social media to reach consumers and drive subscriptions.
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