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Ch 7: Business & Client Development for Marketing

About This Chapter

The lessons in this chapter will acquaint you with the subject of business and client development for marketing. Examine the process of goal setting for business development, the definition and concept of customer relations, and the development of marketing project-pursuit and capture plans.

Business & Client Development for Marketing - Chapter Summary

These lessons will present information to you about business and client development for marketing. Get to know strategies and processes for product development and business growth, and the definition and benefits of a customer database. Take a look at other lesson information, such as:

  • Pre-qualifying projects and clients as part of prospective client research
  • Marketing technology and customer relationship management
  • Developing a business contact database and managing it
  • Plans and activities regarding marketing client business development
  • Definition and process of marketing client perception studies

Lessons are divided into specific topics, which enables us to keep each short and quick to absorb. Any time you have a few minutes, log in on your mobile device and complete a lesson.

10 Lessons in Chapter 7: Business & Client Development for Marketing
Test your knowledge with a 30-question chapter practice test
Setting Business Development Goals

1. Setting Business Development Goals

Where do you see your business next week? What about next year? This lesson will discuss how you can set business development goals that will help your company to be successful!

Product Development and Business Growth: Process & Strategies

2. Product Development and Business Growth: Process & Strategies

Product development is an essential part of any company's growth strategy. It allows for growth in sales and market share. This development, though, is a finely tuned process that we will discuss in this lesson.

Prospective Client Research & Pre-Qualifying Clients & Projects

3. Prospective Client Research & Pre-Qualifying Clients & Projects

Finding clients is time consuming and essential for business growth and revenue. In this lesson, learn effective steps for researching prospective clients. In addition, methods to pre-qualify potential clients and/or projects are discussed.

Customer Relations: Definition & Concept

4. Customer Relations: Definition & Concept

Cultivating customer relations is crucial to the success of any business. In this lesson, you'll learn about customer relations including some of its key concepts. A brief quiz follows the lesson.

Customer Relationship Management and Marketing Technology

5. Customer Relationship Management and Marketing Technology

Customer relationship management helps companies retain customers and boost the effectiveness of their marketing strategies. Watch this video to see how customer relationship management is guided by technology to provide the most appropriate level of customer service.

What is a Customer Database? - Definition & Benefits

6. What is a Customer Database? - Definition & Benefits

Maintaining a customer database is an important way to keep up-to-date on customer information and data. A database provides access to clients, builds loyalty, and encourages repeat business. Learn more about databases in this lesson!

How to Develop & Manage a Business Contact Database

7. How to Develop & Manage a Business Contact Database

Developing and managing a business contact database allows a business to keep track of customers, contact former customers, and market special services. These steps will help you be more effective in creating a contact database.

Marketing Client Business Development: Plans & Activities

8. Marketing Client Business Development: Plans & Activities

Client development in marketing is critical to building and maintaining strong business relationships. In this lesson, you'll learn more about client business development as a marketing tool.

How to Develop Marketing Project-Pursuit & Capture Plans

9. How to Develop Marketing Project-Pursuit & Capture Plans

Project-Pursuit and Capture Planning are useful tools that can help an organization take advantage of different opportunities. Capture planning works great within the existing business development and planning process, allowing a business to capture effectiveness and efficiency from projects or clients.

Marketing Client Perception Studies: Definition & Process

10. Marketing Client Perception Studies: Definition & Process

Understanding how your brand, business, products, or services are viewed by customers is a critical insight for any company. In this lesson, you'll learn more about client perception and the process for conducting a study.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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