About This Chapter
Who's It For?
Anyone who needs help learning or mastering business communication channels material will benefit from the lessons in this chapter. There is no faster or easier way to learn business communication channels. Among those who would benefit are:
- Students who have fallen behind in understanding business communication channels
- Students who struggle with learning disabilities or learning differences, including autism and ADHD
- Students who prefer multiple ways of learning business writing (visual or auditory)
- Students who have missed class time and need to catch up
- Students who need an efficient way to learn about business communication channels
- Students who struggle to understand their teachers
- Students who attend schools without extra business writing learning resources
How It Works:
- Find videos in our course that cover what you need to learn or review.
- Press play and watch the video lesson.
- Refer to the video transcripts to reinforce your learning.
- Test your understanding of each lesson with short quizzes.
- Verify you're ready by completing the Business Communication Channels chapter exam.
Why It Works:
- Study Efficiently: Skip what you know, review what you don't.
- Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
- Be Ready on Test Day: Use the Business Communication Channels chapter exam to be prepared.
- Get Extra Support: Ask our subject-matter experts any business writing question. They're here to help!
- Study With Flexibility: Watch videos on any web-ready device.
Students Will Review:
This chapter helps students review the concepts in a business communication channels unit of a standard business writing course. Topics covered include:
- Choosing the appropriate mode of communication
- Pros and cons of electronic business communication
- How best to use technology in communication in business
- Writing effective emails in business
- Using instant and text messaging appropriately in the workplace
- Legal and ethical communication considerations
1. Choosing Your Channel of Communication: Oral, Written, Visual & Electronic
Sometimes how you deliver information is just as important as what information you deliver to an audience. It is important to understand the advantages and disadvantages to the four different types of communication channels: oral, written, visual and electronic.
2. Using Electronic Channels of Communication: Strengths and Weaknesses
Electronic channels of communication allow businesses to reach customers and communicate internally through the use of fax, text and email. Employees should be aware that there are both advantages and disadvantages to using electronic tools.
3. Using Technology to Help Compose Your Message: Formatting & Effectiveness
An important skill for individuals to develop for the work place is the ability to use technology to compose messages. Word processing software can help improve formatting and the overall effectiveness of your message.
4. Writing Effective Emails in the Workplace: Formality, Content, Language and Format
Businesses need to train their employees in the art of writing effective emails in the workplace. The key factors of a successful email revolve around having the correct knowledge of email formality, content, language and format.
5. Guidelines for Using Instant and Text Messaging in the Workplace
Companies are embracing alternative means of communication to increase profits and aid in delivering messages. Mobile messaging policies for instant and text messaging should be established to aid employees in their daily use.
6. The Importance of Using Communication Technology Wisely
It is very important for businesses to use communication technology wisely. This lesson explores why companies need guidelines or a code of conduct for employees to understand the limits of cell phones, emails, texting, and social media.
7. Legal and Ethical Communication: Description & Importance
Legal and ethical communication is essential to companies to ensure truthful, accurate and morally-correct decision making. Companies need to give consideration to how they communicate and remain lawful in their day-to-day business activities.
8. Business Model Canvas: Definition & Examples
Entrepreneurs and startups need a solid business model in order to be successful. This lesson discusses the use of a business model canvas as a way to gather and analyze data that can be used in the business model.
9. Business Model Prototyping: Definition & Process
Business model prototyping is a powerful tool to reduce the cost associated with a 'trial-and-error' approach to creating a thriving business. This lesson explores the process for creating and using a business model prototype.
10. How to Prove a Viable Business Model
Starting a business requires much planning and evaluating, and sometimes many adjustments to your business model. This lesson explores techniques that new entrepreneurs can use to prove that their business models are viable.
11. Recognizing Customer Segments: Definition & Process
Selecting an appropriate customer segment is a critical component of the value proposition. This lesson explores the relationship between a value proposition and a customer segment.
12. Customer Jobs, Pains & Gains: Definition & Analysis
In order to benefit from a product, customers must pass accurate and timely information to the companies who wish to provide solutions. This lesson explores the good and bad consequences of failing to assign jobs to customers.
13. What is Customer Fit? - Definition & Analysis
Customer fit is when a product or service perfectly matches a customer's needs. This lesson explores this concept in great detail and takes a look at conditions that can improve customer fit.
14. Business Pitch: Definition, Types & Importance
Attracting investors and clients can be tough for any business -- but especially, for new businesses. This lesson explores the most effective techniques for pitching to potential investors and customers.
15. Business Pitching Team: Roles & Importance
When the time comes to make a pitch to potential customers, successful organizations not only have a great pitch but they also have an amazing team. This lesson explores the typical roles on a pitch team and why they are important.
16. How to Write a Business Pitch: Components & Examples
Pitching is a crucial skill because capturing a potential customer's attention and holding it long enough to pitch is a difficult but essential activity. There is rarely an opportunity for a second pitch, so the initial effort must be as close to perfect as possible.
17. Strategies for Pitching a Business to Potential Investors
An entrepreneur taking their idea in front of potential investors is a pivotal moment in the life of the company and its product. This lesson provides tips and tricks to improve the likelihood of success during the pitch.
18. Crowdfunding & Virtual Business Pitches
Let's take a look at how entrepreneurs can use crowdfunding platforms to pitch a new product or service to the public over the Internet and finance the business without resorting to taking on debt or selling off equity.
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Other chapters within the Business Writing: Help & Review course