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Ch 10: Business Ethics & Marketing Strategy

About This Chapter

Strengthen your understanding of business ethics and marketing strategy with this overview that includes cause-related marketing, social responsibility, and other related topics. These brief lessons are particularly helpful when catching up on missed class time or preparing for an exam.

Business Ethics & Marketing Strategy - Chapter Summary

The lessons in this chapter provide an overview of business ethics and marketing strategy. You can study and gain a clearer understanding of marketing ethics. An instructor will also cover social responsibility. After completing the chapter, you should be prepared to:

  • Differentiate between business ethics and social responsibility
  • Provide a definition for ethical behavior in marketing
  • Discuss ethics and cause-related marketing
  • Outline how ethics can be incorporated into a marketing strategy
  • Explain how ethical marketing impacts consumers

Mobile-friendly and engaging, these lessons on business ethics and marketing strategy offer helpful examples so that you can grasp the concepts presented. Each lesson is accompanied by a brief quiz to gauge how much of the information you can remember. Optimize use of this resource by printing the quiz in worksheet form to study offline.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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