About This Chapter
How it works:
- Identify which concepts are covered on your business marketing basics homework.
- Find videos on those topics within this chapter.
- Watch fun videos, pausing and reviewing as needed.
- Complete sample problems and get instant feedback.
- Finish your business marketing basics homework with ease!
Topics from your homework you'll be able to complete:
- Marketing applications
- Business-to-business marketing
- Buying behavior
- Competitive and strategic marketing
- Consumer buying factors
- Customer relationship management
- External influences on marketing strategies
- Market and sales orientation
- Marketing mix
- Marketing research
- Social marketing factors
- Targeted marketing strategies
- Market segmentation
1. Introduction to Marketing: Definition and Applications
In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to reach consumers and why it's important to businesses. You'll also see how exchange is related to marketing.
2. Marketing, Production, Sales & Societal Marketing Orientation
You will learn the difference between marketing, production, sales and societal marketing orientations and how it can affect a company's financial success.
3. Market Orientation and Sales Orientation: Definition and Differences
You will learn the different ways an organization can focus their internal strengths. You will understand the five main differences between a sales and market orientation.
4. Competitive Advantage: The Importance of Strategic Marketing
Companies have many options when it comes to gaining market share and increasing profits. Learn about strategic marketing and the tools companies use to their advantage.
5. Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages
Companies need that special something to draw in new customers and keep them coming back. Learn about competitive advantage and the different ways a company can have it.
6. Target Market Strategies for Successful Business
If you've ever felt persuaded to buy an item by an ad, you've likely been defined as part of a target market. Though you may not know it, advertisements are created specifically for people similar to you. In this lesson, you'll learn how marketing firms identify a target market, create basic target market strategies and use a marketing mix for a product or service.
7. The Marketing Mix: Product, Place, Price & Promotion
A marketing plan is the central part of the overall marketing strategy. A marketing plan's main focus is the marketing mix, which consists of product, place, promotion and price decisions. All four elements are very flexible and have many options. The main purpose of the marketing mix is to effectively communicate with the target market.
8. Marketing Research: Definition, Purpose and Role in Marketing Strategy
If you're a business owner, you need to know your clientele. Watch this lesson to understand the purpose and role of marketing research strategy in an overall marketing plan. This might be just the info you need!
9. Marketing Environment: External Influences on Marketing Strategy
What influences how a business sells its products - and itself? In this lesson, you will learn more about external influences that affect the marketing strategy of a business.
10. Attitudes, Values & Belief: Social Factors in Marketing
Why do consumers make the choices they do? What causes them to purchase certain products? In this lesson, you will learn how the culture, attitudes, values and beliefs of consumers are the social factors that affect how marketers create a successful target marketing mix.
11. B2B vs. B2C: How Business Marketing Differs from Consumer Marketing
A business-to-business sales situation has numerous key differences from a business-to-consumer situation. Marketing managers must develop a business selling strategy and be aware of the five different aspects of business buying behavior compared to consumer buying.
12. Market Segmentation: Why Market Segments Are Important to Marketers
Marketing managers must understand the importance of segmenting a market and the specific criteria for successful segmentation. Before the 1960's, most companies tried to market products to the masses with declining success. It is important to identify key target markets!
13. Market Segmentation: Geographic, Demographic, Psychographic & More
Marketers must be effective at creating niche segments to promote and sell their products or services. There are five specific ways that markets can be segmented in order to create a successful sales opportunity.
14. Buying Behavior and Marketing: Types of Consumer Buying Decisions
Marketers must consider how consumers decide to buy their product. Consumers use nominal, limited, and extended decision making. Watch this video to learn more about the different types of consumer decisions.
15. Influences on Consumer Buying Decisions: Cultures, Values & More
External influences are all around us and play a large role in our buying decisions. Watch this video to see how cultures, values and other influences shape our purchases.
16. Customer Relationship Management and Marketing Technology
Customer relationship management helps companies retain customers and boost the effectiveness of their marketing strategies. Watch this video to see how customer relationship management is guided by technology to provide the most appropriate level of customer service.
17. Marketing Myopia: Examples, Definition & Summary
A business suffering from marketing myopia lacks vision to succeed. In this lesson, you'll learn about marketing myopia and be provided some examples. A short quiz follows the lesson.
18. What Are Marketing Objectives? - Examples & Overview
Marketing objectives are essential for any organization that wants to raise awareness about itself, its products, or its services. Great marketing objectives should help build organizational awareness and grow customer loyalty.
19. What Is Mass Communication? - Definition & Theories
Mass communication plays an influential role in modern society. In this lesson, you'll learn what mass communication is and about some theories related to it. You'll also have a chance to take a short quiz after the lesson.
20. Market Development: Examples, Definition & Process
If you are not growing in business, you are often dying. In this lesson, you'll learn about market development, including what it is and how it works. You'll also have a chance to take a short quiz after the lesson.
21. Production Orientation: Definition & Examples
In this lesson, we will learn how to recognize a production-oriented marketing strategy. We will learn how a production-oriented marketing strategy differs from a market-oriented marketing strategy and the conditions under which a production-oriented marketing strategy can be successful.
22. Reference Groups in Marketing: Definition, Types & Examples
Have you ever wanted to be like Mike? In this lesson, you'll learn about reference groups and their importance in marketing. You'll also have a chance to take a short quiz after the lesson.
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Other chapters within the Introduction to Business: Homework Help Resource course
- The Dynamic Business Environment: Homework Help
- Homework Help for Social Responsibility and Ethical Behavior in Business
- Economics and Business: Homework Help
- Business in Global Markets: Homework Help
- Forms of Business Ownership: Homework Help
- Entrepreneurship and Small Business: Homework Help
- Managing and Leading in Business: Homework Help
- Leadership Styles in Business: Homework Help
- Organizational Management: Homework Help
- Business Production and Operations: Homework Help
- Workplace Productivity & Motivation: Homework Help
- Basics of Human Resources: Homework Help
- Managing the Employer-Worker Relationship: Homework Help
- Product Development and Retailing: Homework Help
- Product Distribution & Supply Chain Management: Homework Help
- Pricing Strategy in Marketing: Homework Help
- Product Promotion: Homework Help
- MIS Basics: Homework Help
- Implications of Information Technology: Homework Help
- Risk Management: Homework Help
- Accounting Basics: Homework Help
- Financial Management: Homework Help
- Securities Markets: Homework Help
- Money and Financial Institutions: Homework Help