Ch 14: Business Marketing Basics Lesson Plans

About This Chapter

The Business Marketing Basics chapter of this course is designed to help you plan and teach the fundamentals of marketing in your classroom. The video lessons, quizzes and transcripts can easily be adapted to provide your lesson plans with engaging and dynamic educational content. Make planning your course easier by using our syllabus as a guide.

Weekly Syllabus

Below is a sample breakdown of the Business Marketing Basics chapter into a 5-day school week. Based on the pace of your course, you may need to adapt the lesson plan to fit your needs.

DayTopicsKey Terms and Concepts Covered
Monday Marketing definition and functions;
Marketing strategies;
Market and sales orientation
Definition of marketing and how marketing is used in business;
Types of marketing strategies and why companies choose them;
Differences between market orientation and sales orientation, pros and cons of each
Tuesday Competitive advantage;
Types of competitive advantage;
Target market strategies
S.W.O.T. analysis, strategic alternatives such as market development, product development, market penetration and diversification;
Definition of competitive advantage, including cost competitive advantage, product/service differentiation, niche competitive advantage;
Definition of marketing strategy and target market, how to identify a target market
Wednesday Marketing mix;
Marketing research;
Marketing environment
Components of a marketing mix;
Definition and purpose of marketing research;
Why businesses must be aware of external factors that could influence their goals
Thursday Attitudes, values and beliefs in marketing;
B2B vs. B2C;
Market segments
Social factors that can affect marketing;
Comparison of business to business marketing and business to consumer marketing;
Definition of a market segment and why marketers are interested
FridayTypes of segmentation;
Consumer buying decisions;
Influences on consumer buying decisions;
Consumer relationship management (CRM)
Ways to segment a market and the pros and cons of each;
Factors that can influence consumer buying decisions, including values, culture, peers and social class;
Definition and overview of CRM and ways that technology is being integrated into customer interaction

15 Lessons in Chapter 14: Business Marketing Basics Lesson Plans
Test your knowledge with a 30-question chapter practice test
Introduction to Marketing: Definition and Applications

1. Introduction to Marketing: Definition and Applications

In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to reach consumers and why it's important to businesses. You'll also see how exchange is related to marketing.

Marketing, Production, Sales & Societal Marketing Orientation

2. Marketing, Production, Sales & Societal Marketing Orientation

You will learn the difference between marketing, production, sales and societal marketing orientations and how it can affect a company's financial success.

Market Orientation and Sales Orientation: Definition and Differences

3. Market Orientation and Sales Orientation: Definition and Differences

You will learn the different ways an organization can focus their internal strengths. You will understand the five main differences between a sales and market orientation.

Competitive Advantage: The Importance of Strategic Marketing

4. Competitive Advantage: The Importance of Strategic Marketing

Companies have many options when it comes to gaining market share and increasing profits. Learn about strategic marketing and the tools companies use to their advantage.

Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages

5. Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages

Companies need that special something to draw in new customers and keep them coming back. Learn about competitive advantage and the different ways a company can have it.

Target Market Strategies for Successful Business

6. Target Market Strategies for Successful Business

If you've ever felt persuaded to buy an item by an ad, you've likely been defined as part of a target market. Though you may not know it, advertisements are created specifically for people similar to you. In this lesson, you'll learn how marketing firms identify a target market, create basic target market strategies and use a marketing mix for a product or service.

The Marketing Mix: Product, Place, Price & Promotion

7. The Marketing Mix: Product, Place, Price & Promotion

A marketing plan is the central part of the overall marketing strategy. A marketing plan's main focus is the marketing mix, which consists of product, place, promotion and price decisions. All four elements are very flexible and have many options. The main purpose of the marketing mix is to effectively communicate with the target market.

Marketing Research: Definition, Purpose and Role in Marketing Strategy

8. Marketing Research: Definition, Purpose and Role in Marketing Strategy

If you're a business owner, you need to know your clientele. Watch this lesson to understand the purpose and role of marketing research strategy in an overall marketing plan. This might be just the info you need!

Marketing Environment: External Influences on Marketing Strategy

9. Marketing Environment: External Influences on Marketing Strategy

What influences how a business sells its products - and itself? In this lesson, you will learn more about external influences that affect the marketing strategy of a business.

Attitudes, Values & Belief: Social Factors in Marketing

10. Attitudes, Values & Belief: Social Factors in Marketing

Why do consumers make the choices they do? What causes them to purchase certain products? In this lesson, you will learn how the culture, attitudes, values and beliefs of consumers are the social factors that affect how marketers create a successful target marketing mix.

B2B vs. B2C: How Business Marketing Differs from Consumer Marketing

11. B2B vs. B2C: How Business Marketing Differs from Consumer Marketing

A business-to-business sales situation has numerous key differences from a business-to-consumer situation. Marketing managers must develop a business selling strategy and be aware of the five different aspects of business buying behavior compared to consumer buying.

Market Segmentation: Why Market Segments Are Important to Marketers

12. Market Segmentation: Why Market Segments Are Important to Marketers

Marketing managers must understand the importance of segmenting a market and the specific criteria for successful segmentation. Before the 1960's, most companies tried to market products to the masses with declining success. It is important to identify key target markets!

Market Segmentation: Geographic, Demographic, Psychographic & More

13. Market Segmentation: Geographic, Demographic, Psychographic & More

Marketers must be effective at creating niche segments to promote and sell their products or services. There are five specific ways that markets can be segmented in order to create a successful sales opportunity.

Buying Behavior and Marketing: Types of Consumer Buying Decisions

14. Buying Behavior and Marketing: Types of Consumer Buying Decisions

Marketers must consider how consumers decide to buy their product. Consumers use nominal, limited, and extended decision making. Watch this video to learn more about the different types of consumer decisions.

Influences on Consumer Buying Decisions: Cultures, Values & More

15. Influences on Consumer Buying Decisions: Cultures, Values & More

External influences are all around us and play a large role in our buying decisions. Watch this video to see how cultures, values and other influences shape our purchases.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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