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Ch 16: Business & Marketing Communications

About This Chapter

Watch fun videos to find out about different types of communication strategies for the workplace. Study communication styles of different cultures and learn to create effective presentations.

Business & Marketing Communications - Chapter Summary

In this chapter, professional business instructors take you inside the various communication styles and help you identify characteristics of both verbal and non-verbal communication. You'll learn how to communicate using electronic media and see examples of barriers that impede effective communication. These videos link different communication styles to monochromic, polychromic, and individualistic cultures, among others, and provide some key tips for using visual aids in presentations. When you've watched each lesson in the chapter, you'll know about:

  • Interpersonal, written, non-verbal and oral communication
  • Methods for delivering presentations and reports to a variety of audiences
  • Audience-centered presentation approaches
  • Barriers to workplace communication
  • Pros and cons of electronic communication
  • Masculine and feminine communication styles
  • Individualistic and collectivist cultural differences and communication methods

These videos on business and marketing communication are self-paced and feature dynamic animations that make it easy to retain key terms and concepts. Start at the beginning and watch all the videos in this chapter or skip around to watch just the videos you are interested in. If you missed a key concept in one of the lessons, use the video tags to review a main topic without having to re-watch the entire lesson. Quizzes accompany each lesson and, along with the chapter exam, help you gauge your comprehension of the concepts presented in this chapter.

10 Lessons in Chapter 16: Business & Marketing Communications
Test your knowledge with a 30-question chapter practice test
Types of Communication: Interpersonal, Non-Verbal, Written & Oral

1. Types of Communication: Interpersonal, Non-Verbal, Written & Oral

This lesson distinguishes between the various methods of communication used by managers, including interpersonal communication, nonverbal communication, written communication and oral communication.

Types of Visual Aids for Business Presentations

2. Types of Visual Aids for Business Presentations

Visuals aids in business help create memorable key points, evaluate data, and understand complex relationships. There are many different types of visual aids that can be used in business presentations.

How to Set the Tone for Your PowerPoint Presentation

3. How to Set the Tone for Your PowerPoint Presentation

The tone of a speech has a lot to do with how the audience feels when you speak. In this lesson, we will discuss best practices when creating your slides and setting the tone for your presentation.

Developing an Audience-Centered Presentation

4. Developing an Audience-Centered Presentation

A presenter has to be able to develop an audience-centered presentation to target the wants, needs, motivations and characteristics of the attendees in order for the message to be delivered appropriately.

Using Electronic Channels of Communication: Strengths and Weaknesses

5. Using Electronic Channels of Communication: Strengths and Weaknesses

Electronic channels of communication allow businesses to reach customers and communicate internally through the use of fax, text and email. Employees should be aware that there are both advantages and disadvantages to using electronic tools.

Elements of Effective Communication in the Workplace

6. Elements of Effective Communication in the Workplace

Effective communication is a necessity in the workplace. There are four elements of effective communication that help improve the two-way information sharing process. These four specific elements involve being concise and clear, practical, factual and persuasive.

Barriers to Effective Communication: Definition & Examples

7. Barriers to Effective Communication: Definition & Examples

Companies need to be aware of potential barriers to communication. In general, physical separation and differences in status differences, gender, culture and language can potentially either block or distort effective communication.

Monochronic vs. Polychronic Cultures: Definitions & Communication Styles

8. Monochronic vs. Polychronic Cultures: Definitions & Communication Styles

This lesson covers the difference between monochronic and polychronic cultures. It explains how communication styles are affected by how individuals interpret time.

Individualistic vs. Collectivistic Cultures: Differences & Communication Styles

9. Individualistic vs. Collectivistic Cultures: Differences & Communication Styles

In this lesson, you will learn the difference between an individualistic and collectivistic culture and how it affects communication styles and message delivery.

Masculine vs. Feminine Cultures: Distinctions & Communication Styles

10. Masculine vs. Feminine Cultures: Distinctions & Communication Styles

A presenter should understand both masculine and feminine cultural characteristics. In this lesson, you will learn the difference between the two cultures and how to use that knowledge to create a message that will be received successfully.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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