Ch 10: Business Marketing in India

About This Chapter

In this overview of business marketing in India, you can review brand loyalty in marketing, consumer protection in India, and more. Concise but information-packed, the lessons are designed to help you with homework or test preparation.

Business Marketing in India - Chapter Summary

While going through these lessons, you can deepen your understanding of business marketing in India. Some of the topics covered include the purpose of a marketing strategy, branding, and steps in the sales process. This self-paced chapter can also help you understand consumer sales promotion and the relationship between exchange and marketing. After reviewing the lessons, you should be ready to:

  • Explain how marketing is used to reach consumers
  • Distinguish differences between a product and a service
  • Discuss the purpose of marketing research
  • Recall examples of effective advertising
  • Define brand equity in business marketing
  • Provide examples of brand loyalty in marketing
  • Differentiate between a trademark and a copyright
  • Discuss the rights of consumers in India

These lessons can help you quickly get up to speed on business marketing in India. You can use the Help feature to submit questions to instructors if you get stuck on a topic. Depending on your needs, you can study all the lessons for a more comprehensive review or just focus on specific topics.

10 Lessons in Chapter 10: Business Marketing in India
Test your knowledge with a 30-question chapter practice test
Introduction to Marketing: Definition and Applications

1. Introduction to Marketing: Definition and Applications

In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to reach consumers and why it's important to businesses. You'll also see how exchange is related to marketing.

Products & Services: Definitions & Classifications

2. Products & Services: Definitions & Classifications

One of the key decisions to make when starting a business is whether to offer products or perform services. This lesson discusses each and gives greater insight into the difference between products and services.

Marketing Research: Definition, Purpose and Role in Marketing Strategy

3. Marketing Research: Definition, Purpose and Role in Marketing Strategy

If you're a business owner, you need to know your clientele. Watch this lesson to understand the purpose and role of marketing research strategy in an overall marketing plan. This might be just the info you need!

What is Advertising? - Definition & Examples

4. What is Advertising? - Definition & Examples

The greatest product or service in the world won't make money unless consumers know it exists. In this lesson, you'll learn the definition of advertising, common advertising media, and read some examples of effective advertising.

Consumer Sales Promotion: Definition and Purpose

5. Consumer Sales Promotion: Definition and Purpose

Manufacturers offer many kinds of incentives to encourage consumers to buy their products once they reach a retailer. Watch this video to learn more about how consumer sales promotion entices customers to buy.

Branding and Brand Equity in Business Marketing

6. Branding and Brand Equity in Business Marketing

Brand and brand equity go hand-in-hand in the marketing arena. Here, we will discuss how a brand develops and how that leads to increased brand equity.

What Is Brand Loyalty in Marketing? - Definition & Examples

7. What Is Brand Loyalty in Marketing? - Definition & Examples

Do you always drink the same brand of soda or coffee? If so, why? In this lesson, you'll learn about brand loyalty. You'll also have a chance to take a short quiz after the lesson.

Trademark vs. Copyright

8. Trademark vs. Copyright

Have you ever wondered as to the difference between a trademark and a copyright? This lesson explains what each one protects and how long each type of protection generally lasts.

Consumer Protection in India: Rights & Methods

9. Consumer Protection in India: Rights & Methods

You, yes you, have the right to be heard! In this lesson, you'll learn more about your rights to be protected as a consumer and the ways in which these protections are implemented.

What Is the Sales Process? - Steps & Example

10. What Is the Sales Process? - Steps & Example

Almost everyone has been subjected to the sales process. In this lesson, you'll learn about the steps in the sales process and be provided an example. A short quiz follows the lesson.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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