Ch 6: Business Marketing & Research: Lesson Plans

About This Chapter

The Business Marketing & Research chapter of this course is designed to help you plan and teach the strategies for marketing to businesses in your classroom. The video lessons, quizzes and transcripts can easily be adapted to provide your lesson plans with engaging and dynamic educational content. Make planning your course easier by using our syllabus as a guide.

Weekly Syllabus

Below is a sample breakdown of the Business Marketing & Research chapter into a 5-day school week. Based on the pace of your course, you may need to adapt the lesson plan to fit your needs.

DayTopicsKey Terms and Concepts Covered
Monday B2B vs. B2C Differences between marketing to businesses and marketing to consumers
Tuesday Business marketing overview Marketing to producers, resellers, governments and institutions
Wednesday Rebuy situations How buying centers work; differences between a new buy, modified rebuy and straight rebuy
Thursday Marketing research Steps in the marketing research process and how it can help businesses
Friday Creating marketing research studies How to establish a marketing research project

5 Lessons in Chapter 6: Business Marketing & Research: Lesson Plans
Test your knowledge with a 30-question chapter practice test
B2B vs. B2C: How Business Marketing Differs from Consumer Marketing

1. B2B vs. B2C: How Business Marketing Differs from Consumer Marketing

A business-to-business sales situation has numerous key differences from a business-to-consumer situation. Marketing managers must develop a business selling strategy and be aware of the five different aspects of business buying behavior compared to consumer buying.

Business Marketing: Producers, Resellers, Governments & Institutions

2. Business Marketing: Producers, Resellers, Governments & Institutions

In this lesson, you will learn about the four different business markets and what makes them different from each other. You will learn how each business market typically buys goods and services and why it is important for marketers to be able to distinguish between these types of markets.

Business Buyers: New Buy, Modified Rebuy, Straight Rebuy

3. Business Buyers: New Buy, Modified Rebuy, Straight Rebuy

A business-to-business sales situation has numerous key differences from a business-to-consumer situation. Marketing managers must understand how a basic buying center works and the different types of rebuy situations.

Marketing Research: Definition, Purpose and Role in Marketing Strategy

4. Marketing Research: Definition, Purpose and Role in Marketing Strategy

If you're a business owner, you need to know your clientele. Watch this lesson to understand the purpose and role of marketing research strategy in an overall marketing plan. This might be just the info you need!

How to Establish a Marketing Research Project

5. How to Establish a Marketing Research Project

Most consumers don't realize how much behind-the-scenes research and analysis goes into the marketing of a product. With millions of dollars at stake, marketers must use information available to formulate a key marketing plan, decision or change in strategy.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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