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Ch 13: Business & the Community

About This Chapter

Watch online video lessons to learn about community relations departments, corporate giving strategies and more. Each video is accompanied by a short quiz you can use to assess your understanding of these business topics.

Business & the Community - Chapter Summary and Learning Objectives

Use the lessons in this chapter to discover some of the steps businesses can take to develop partnerships with local communities, whether by contributing money or working to address social problems head-on. Our experienced instructors also show you why these strategies can not only improve businesses' relationships with communities, but also help them meet their bottom line.

Once you've finished watching the videos, take advantage of the corresponding transcripts and multiple-choice quizzes included with each lesson. By the time you've worked your way through this chapter, you should be familiar with the following:

  • The importance of business-community relationships
  • Roles of a community relations department
  • Benefits of corporate giving strategies

Video Objectives
Business & the Community: Partnerships & Interactions Examine the relationships between communities and the businesses operating in them. Learn how businesses can create partnerships that help address a community's social problems.
Responsibilities of a Business' Community Relations Department Explore the responsibilities of a business' community relations department and the managers working within it.
Corporate Giving Strategies: Building Community Relationships Assess some of the corporate giving strategies used by businesses to develop relationships with their communities and further their own ends.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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