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Ch 36: CEOE Business Education: Competitive Advantage

About This Chapter

Renew your understanding of competitive advantage by spending a few minutes watching video lessons and taking quizzes that focus on this concept. You'll be ready to answer related questions on the CEOE Business Education exam after you review the lessons in this chapter.

CEOE Business Education: Competitive Advantage - Chapter Summary

Let us help you prepare for the CEOE Business Education exam with our short and fun video lessons covering competitive advantage. These videos provide a refresher on concepts you'll need to know about for the exam, including:

  • Developing a business mission statement
  • Using SWOT analysis
  • Identifying types of competitive advantage
  • Finding strategic alternatives in marketing
  • Employing target market strategies
  • Using the marketing mix

Each lesson in this chapter is taught by subject matter experts who use examples and illustrations to bring these concepts to life. To further your review for the exam, take our quizzes that measure your comprehension of competitive advantage concepts or refer you back to specific parts of the videos for review.

Objectives of the CEOE Business Education: Competitive Advantage Chapter

The CEOE Business Education exam is used in Oklahoma as part of the certification process for business teachers. It tests you on your knowledge of business management, marketing and entrepreneurship, customer service, finance and economics, business technology, info systems and accounting. The test has 80 selected-response and 1 constructed response questions. About 17% of the exam's questions are in the marketing, customer service and entrepreneurship subarea, which is where your study of competitive advantage will come in handy. Before you register for the exam, use our quizzes to get familiar with the format of the selected-response questions.

7 Lessons in Chapter 36: CEOE Business Education: Competitive Advantage
Competitive Advantage: The Importance of Strategic Marketing

1. Competitive Advantage: The Importance of Strategic Marketing

Companies have many options when it comes to gaining market share and increasing profits. Learn about strategic marketing and the tools companies use to their advantage.

Business Plans: How to Develop a Business Mission Statement

2. Business Plans: How to Develop a Business Mission Statement

Companies must develop an effective business mission statement in order to have an effective foundation for their marketing plan. This lesson explains what a mission statement is and the characteristics of a good business mission statement.

What is SWOT: Situation Analysis in Marketing

3. What is SWOT: Situation Analysis in Marketing

A successful business needs to know its capabilities as well as the marketplace in which it competes. In this video, learn how to define a mission statement and conduct a situational analysis.

Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages

4. Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages

Companies need that special something to draw in new customers and keep them coming back. Learn about competitive advantage and the different ways a company can have it.

How to Identify Strategic Alternatives in Marketing

5. How to Identify Strategic Alternatives in Marketing

Marketing managers must decide the type of strategic alternative that will be undertaken for their marketing plan. Managers can choose from four options to increase sales and profits.

Target Market Strategies for Successful Business

6. Target Market Strategies for Successful Business

If you've ever felt persuaded to buy an item by an ad, you've likely been defined as part of a target market. Though you may not know it, advertisements are created specifically for people similar to you. In this lesson, you'll learn how marketing firms identify a target market, create basic target market strategies and use a marketing mix for a product or service.

The Marketing Mix: Product, Place, Price & Promotion

7. The Marketing Mix: Product, Place, Price & Promotion

A marketing plan is the central part of the overall marketing strategy. A marketing plan's main focus is the marketing mix, which consists of product, place, promotion and price decisions. All four elements are very flexible and have many options. The main purpose of the marketing mix is to effectively communicate with the target market.

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Other Chapters

Other chapters within the CEOE Business Education: Practice & Study Guide course

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