Ch 7: CEOE Business Education: International Marketplace

About This Chapter

Our instructor-guided video lessons and practice quizzes provide a comprehensive review of essentials of the international marketplace in business. Review these materials so you can breeze through related questions on the CEOE Business Education test.

CEOE Business Education: International Marketplace - Chapter Summary

This chapter helps you review concepts of marketing in the global marketplace as you prepare for the CEOE Business Marketing exam. If you're planning to take this test but feel like you need some review on the implications and role of the international marketplace in business, these lessons can help. Our lessons cover topics like:

  • The significance of a global marketing strategy
  • How to use E-commerce on an international scale
  • The 4 P's of the international marketing mix
  • The influence of culture, economics and technology on international marketing
  • Strategies for breaking into foreign markets

Our business expert instructors put a lot of time into creating video lessons that are brief but thorough and enjoyable. After watching a video, you can re-watch parts of it, contact the instructor to ask any questions, read the text transcript of the lesson, take the practice quiz or just move on to the next video; whatever works best for you.

Objectives for the CEOE Business Education: International Marketplace chapter

The CEOE Business Education test is what Oklahoma State uses for teacher certification or endorsement in business subjects. It is a computer-based test of 80 selected-response (e.g. multiple-choice) questions and one 'constructed-response' assignment (i.e. a question you'll have to write out the answer to).

The test is subdivided into five sub-areas. Questions about international marketing could show up in the first sub-area, Business Management. You may encounter questions that ask you to analyze roles of business in an international marketplace, such as geography, time zones, language and culture. This sub-area makes up 25% of the test.

5 Lessons in Chapter 7: CEOE Business Education: International Marketplace
Test your knowledge with a 30-question chapter practice test
International Marketing: The Importance of Global Marketing Strategy

1. International Marketing: The Importance of Global Marketing Strategy

Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.

Internet and Global Marketing: Ecommerce on an International Scale

2. Internet and Global Marketing: Ecommerce on an International Scale

E-commerce is a low risk business strategy for companies to use for developing an international customer base. The combination of global marketing with an Internet distribution method allows many companies to try their hand at reaching growing target markets overseas.

International External Marketing: Culture, Economics, Tech & More

3. International External Marketing: Culture, Economics, Tech & More

International marketing plans have a specific marketing mix that will differ tremendously from the domestic version. Marketing managers have to take into account a country's economic, technological, logistical, and sociocultural differences in order to successfully target an overseas market.

International Marketing Mix and the 4 Ps of Marketing

4. International Marketing Mix and the 4 Ps of Marketing

In this lesson, we will discuss how to adjust the marketing mix when pursuing an international market. Additionally, the Internet's impact on the marketing mix will be discussed.

Breaking Into Foreign Markets: International Marketing Strategies

5. Breaking Into Foreign Markets: International Marketing Strategies

Companies look to international markets to increase their sales and profits. Market managers must decide on the mode of entry into a foreign market. The options, ranging from least to most risky, are exporting, licensing, franchising, contract manufacturing, joint ventures and direct investments.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the OSAT Business Education (CEOE) (040): Practice & Study Guide course

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