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Ch 34: CEOE Business Education: Market Research

About This Chapter

If you preparing for the CEOE Business Education test, check out our video lessons and practice quizzes to help you review for questions about market research. Our expert instructors are also only a click away if you're struggling with any concepts.

CEOE Business Education: Market Research - Chapter Summary

In this chapter, our expert instructors will guide you through the essentials of market research. The videos will briefly but thoroughly review essential concepts including:

  • The purpose of marketing research
  • Important of market research in marketing strategies
  • Establishing a marketing research project
  • Sources of secondary data in marketing research

Each video is conveniently followed by a short quiz you can take to prove to yourself you're grasping the material. If you find yourself struggling with any concepts, feel free to contact our expert instructors.

Objectives for the CEOE Business Education: Market Research Chapter

If you desire a teaching certification or endorsement to teach business in Oklahoma, you'll need to take the CEOE (Certification Examinations for Oklahoma Educators) Business Education test. The test is computer administered and consists of 80 selected-response (e.g. multiple-choice) questions and one constructed-response assignment. The test is divided into 5 sub-areas.

The third sub-area, Marketing, Customer Service & Entrepreneurship, include questions related to market research, including procedures for collecting and interpretation of marketing data and using the data for marketing decisions. This sub-area makes up 17% of the test. Prepare for test day using our self-assessment quizzes that not only test your knowledge but help you become familiar with the types of questions you may encounter on test day.

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Other Chapters

Other chapters within the CEOE Business Education: Practice & Study Guide course

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