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Ch 21: CEOE Business Education: Marketing Ethics and Law

About This Chapter

Review the essential elements of marketing ethics and law through these short video lessons. The videos in this chapter break down all the important marketing ethics and law concepts you could be asked about on the CEOE Business Education exam.

CEOE Business Education: Marketing Ethics and Law - Chapter Summary

Our quick and entertaining videos offer a fun and flexible way to study for the CEOE Business Education exam. Each lesson in this chapter breaks down marketing ethics and law concepts into bite-sized chunks covering:

  • Political environment of marketing
  • Ethical behavior in marketing
  • Ethical and unethical target marketing
  • Advertising regulation and abuses
  • Ethics related to cause-related marketing
  • Ethical and legal communications and persuasive messages
  • Privacy and consumer protection

Subject experts lead these videos, offering you an in-depth review of concepts you studied in college or helping you uncover topics that might be unfamiliar to you. All lessons can be watched as often as you like, or you can skip around and pick out just the videos you need a refresher on as you get ready for the exam.

Objectives of the CEOE Business Education: Marketing Ethics and Law Chapter

Licensure as a business teacher in Oklahoma requires aspiring teachers to pass the CEOE Business Education exam. It is used to assess your comprehension of business and management, marketing, finance, accounting and information systems principles. The exam's 80 selected-response questions are spread across these five subareas. You'll also find one constructed-response question on this exam. Questions on marketing ethics and law are part of the marketing, customer service and entrepreneurship subarea, which makes up 17% of the test.

Fortify your knowledge of how the selected-response questions are formatted by taking the quizzes that follow each of our lessons. These quizzes mirror the format of the questions on the exam in addition to preparing you for questions about marketing ethics and law.

7 Lessons in Chapter 21: CEOE Business Education: Marketing Ethics and Law
The Political and Legal Environment of Marketing

1. The Political and Legal Environment of Marketing

In this lesson, you will learn about the political and legal environment of marketing. Learn which federal legislation, state laws and regulatory agencies have an effect on businesses.

Ethical Behavior in Marketing: What Are Marketing Ethics?

2. Ethical Behavior in Marketing: What Are Marketing Ethics?

Watch our lesson to learn the definition of ethics and how it relates to business and marketing. You will also learn about the idea of ethical business behavior.

Ethical & Unethical Target Marketing in Business

3. Ethical & Unethical Target Marketing in Business

Companies are desperate to acquire customers, and some will use inappropriate ways to gain their attention. In this lesson, you'll learn how to discern ethical from unethical target marketing, using the example of marketing to vulnerable populations.

Advertising Abuses & Regulation

4. Advertising Abuses & Regulation

Companies do not always act ethically when trying to persuade consumers to purchase their products. In this lesson, we will discuss the various ways in which advertising can be abused and take a look at controversial advertising and regulation of advertising.

Ethics and Cause-Related Marketing

5. Ethics and Cause-Related Marketing

Do you avoid a specific store entrance when people are collecting money for charity outside? In this video, you will learn more about social responsibility and, specifically, the growth of cause-related marketing.

Legal and Ethical Concerns of Persuasive Messages

6. Legal and Ethical Concerns of Persuasive Messages

Persuasive messages are used to promote, advertise, advocate and inform individuals in the workplace. There are many legal and ethical concerns that need to be addressed when persuasive messages are used in a business environment.

Legal and Ethical Communication: Description & Importance

7. Legal and Ethical Communication: Description & Importance

Legal and ethical communication is essential to companies to ensure truthful, accurate and morally-correct decision making. Companies need to give consideration to how they communicate and remain lawful in their day-to-day business activities.

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Other Chapters

Other chapters within the CEOE Business Education: Practice & Study Guide course

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