Ch 35: CEOE Business Education: Segmentation and Product Marketing

About This Chapter

The lessons in this chapter contain a range of marketing terms that you may see on the CEOE Business Education test. Refresh your memory on market segmentation and product marketing with fun videos and their corresponding transcripts.

CEOE Business Education: Segmentation and Product Marketing - Chapter Summary

See how your understanding of product marketing and segmentation matches up with what you see in this chapter. The included lessons go over these topics in preparation for the CEOE Business Education test:

  • The importance of market segments
  • Geographic, demographic and psychographic market segmentation
  • How to segment markets
  • Differentiation and positioning in consumer marketing
  • Different consumer product categories
  • What constitutes a business product
  • Product development strategies
  • Branding and brand equity in business marketing

The video tags let you easily scan any video following your initial review to pick out specific segments for another look. There are also practice quizzes included with each lesson for brief self assessments.

Objectives of the CEOE Business Education: Segmentation and Product Marketing Chapter

The CEOE Business Education exam determines if you have the content knowledge to teach business to students across Oklahoma. Your familiarity with the kinds of topics in this chapter will be assessed with multiple-choice questions on the exam. The CEOE Business Education items dealing with segmentation belong to the Marketing, Customer Service and Entrepreneurship subarea; this area makes up 17% of the exam.

8 Lessons in Chapter 35: CEOE Business Education: Segmentation and Product Marketing
Test your knowledge with a 30-question chapter practice test
Market Segmentation: Why Market Segments Are Important to Marketers

1. Market Segmentation: Why Market Segments Are Important to Marketers

Marketing managers must understand the importance of segmenting a market and the specific criteria for successful segmentation. Before the 1960's, most companies tried to market products to the masses with declining success. It is important to identify key target markets!

Market Segmentation: Geographic, Demographic, Psychographic & More

2. Market Segmentation: Geographic, Demographic, Psychographic & More

Marketers must be effective at creating niche segments to promote and sell their products or services. There are five specific ways that markets can be segmented in order to create a successful sales opportunity.

How to Segment Business Markets Step-by-Step

3. How to Segment Business Markets Step-by-Step

Discover the four segments of business marketing in this lesson. You will also learn the distinguishing characteristics of each segment so you may easily identify each of them.

Positioning and Differentiation in Consumer Marketing

4. Positioning and Differentiation in Consumer Marketing

Consumers' perceptions of products and brands are influenced by the marketing and promotional plan. Marketers must identify the key characteristics that are important to the target market and then ensure that their product stands out in the minds of the consumers as the best choice for purchase.

What is a Business Product: Definition for Marketers

5. What is a Business Product: Definition for Marketers

In this lesson, you'll find out the difference between a consumer product and a business product. You will also learn about the different business categories and seven types of business products.

Consumer Products: Convenience, Shopping, Specialty & Unsought Products

6. Consumer Products: Convenience, Shopping, Specialty & Unsought Products

In this lesson, you will learn the difference between business and consumer products. We will also discuss the different ways they can be classified, which include the areas of convenience, shopping, specialty and unsought.

Product Development and Business Growth: Process & Strategies

7. Product Development and Business Growth: Process & Strategies

Product development is an essential part of any company's growth strategy. It allows for growth in sales and market share. This development, though, is a finely tuned process that we will discuss in this lesson.

Branding and Brand Equity in Business Marketing

8. Branding and Brand Equity in Business Marketing

Brand and brand equity go hand-in-hand in the marketing arena. Here, we will discuss how a brand develops and how that leads to increased brand equity.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the OSAT Business Education (CEOE) (040): Practice & Study Guide course

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